Nearly a decade ago, MGM Resorts International and BetMGM joined forces with Major League Baseball (MLB).
Now, the two companies confirmed their partnership extension with the League.
Under a new multi-year agreement, MGM Resorts will continue to serve as MLB's exclusive Integrated Resort and Casino Partner.
As a result, guests and sports fans alike can enjoy world-class experiences across the company's portfolio of properties.
In addition, MGM Resorts will continue to develop and grow MLB Awards Week in Las Vegas, as well as other engaging and exciting MLB-focused marketing and promotional events.
On the other hand, per the extended agreement with MLB, BetMGM will continue to market its brand and sports betting offerings across all League platforms, including MLB Network, MLB.com and other digital portfolio assets.
Ultimately, through this alliance, BetMGM will continue to engage with MLB fans across the United States and Canada.
Equally important, BetMGM will continue its sponsorship integration across MLB content on Apple TV and develop co-branded MLB-themed casino games for its award-winning digital gaming platform, BetMGM Casino.
Uzma Rawn Dowler, MLB's Chief Marketing Officer and Senior Vice President, Global Corporate Partnerships, spoke about the importance of the new deal, Casino Guru News learned from a press release.
"MGM Resorts and BetMGM have been great partners to Baseball for nearly a decade," the executive said.
Finally, Dowler pointed out: "We're excited to continue our relationship and together help create more unique experiences for our fans."
The partnership between MGM Resorts, BetMGM and MLB started in 2018.
At the time, the two companies became the league's first Official Gaming and Sports Betting Partners.
The newly signed multi-year agreements highlight the success of the collaboration that will continue to benefit MGM Resorts, BetMGM and the MLB, as well as baseball fans.
Matt Prevost, BetMGM's Chief Revenue Officer, commented: "Major League Baseball offers one of the most engaging, data–rich experiences in sports, and this renewal underscores our shared commitment to innovation, integrity, and responsibility."
"Together, we're enhancing how fans experience the game, from defining moments on the field to legendary experiences at marquee events like MLB All–Star Week," he said in conclusion.
Lance Evans, MGM Resorts' Senior Vice President of Sports and Sponsorships, added: "As Major League Baseball continues to evolve, we're pleased to extend a partnership that aligns with our long–term vision for global sports and entertainment."
Finally, Evans highlighted MGM Resorts' ongoing dedication to delivering premium gaming experiences that help connect sports and hospitality.
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