Olga Levshina: "This year we are targeting many European countries”

Casino Guru News caught up with BGaming’s Chief Commercial Officer, Olga Levshina, at the recently concluded ICE Barcelona 2025, discussing the success of the studio’s most prominent game titles, overall marketing strategy, and ambitions for the rest of the year.

Casino Guru News correspondent Denisa Vydumova sat down with Levshina to talk about BGaming’s first celebrity partnership with Snoop Dogg and Roobet Casino, and the launch of the eponymous Snoop Dogg Dollars slot game.

Levshina notes that ICE Barcelona 2025 had returned even bigger and better than she remembered, and BGaming hailed the event’s success and growth.

Levshina dived into the creation of celebrity games and hinted that BGaming is very much working on a fresh release that it could not share about but said that it would be equally promising as the first – Snoop Dogg Dollars. However, this is not a collaboration with the famous rapper, but someone new entirely.

The collaboration is once again with Roobet, but its celebrity status is, for the time being, subject to some speculation, Levshina clarified, excited about how audiences respond to the game.

Of course, crafting such an ambitious title such as Snoop Dogg Dollars is a demanding undertaking, which requires a lot of to-and-fro and coordination to ensure that the end product does the player and everyone involved justice.

As BGaming prepares to ramp up its reach into new markets, Levshina is optimistic about the future of her brand and the studio’s ability to bring exciting games to bear. Watch the full interview with Levshina to find out more.

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