Johan John: “For a small studio, we punch above our weight”

Today, we speak with Johan John, Senior Product Manager at Lucksome, a start-up iGaming studio that seeks quality over quantity and has been delivering new and exciting products at a robust pace over the past several years. Johan talks about the importance of having the right processes in place to ensure that new games meet their mark and that players continue to access an innovative form of content. As the online casino market is an ever-changing affair, Johan walks us through what makes Lucksome tick and what else is there as well.

Q: Lucksome is a close-knit studio of developers who have seen their fair share of the gambling industry, but what has led to your success story as it is today?

Small team, big ideas. A ton of focus on quality mechanics and exciting gameplay. We give players what they want even if it’s mechanics they already like, but with a Lucksome twist. Of course, we are always looking for and creating new game formats and mechanics that players will enjoy in the ever-changing online casino market.

Q: Why did the team behind Lucksome choose to work with you rather than any of the other "big" game development companies in iGaming?

Small is better. Communication, brainstorming, and finding fun both at work and in our games are just faster and better. We work together in a tight unit which makes it a fulfilling place to work. It’s not for everyone, it’s for people who love what they do and don’t mind a start-up, fast-moving environment.

Q: What do you believe is the feature that helps Lucksome games stand out and for your content to be sought by global operators?

Quality and variety. Our tech is solid and robust, which gains the trust of Operators and players alike. Our visuals and production levels are high and our mathematics are world-class. Our Games design is up there with the best in the industry. Operators know we are capable of making any kind of game for any market and why many want exclusive content from us, which is a new part of our journey and portfolio. For a small studio, we punch above our weight, which was what we sought to do.

Q: Do you think expanding your pace of production is important to your future success or is it more so a matter of focusing on the quality and design and taking your time with it?

Online casino is a careful balance between the volume of game releases and game quality. We are still a start-up, so we are scaling slowly to hit our target run rate. We aim to release 8-10 Games per year while maintaining high quality. We know that doing too many games with the same size team destroys quality; something we, our customers and players will not tolerate. New format games need more time to get right as there are a lot of unknowns, but for other games that are more similar to what we have done before, we can do quicker as we rely on our instincts and experience to get it right the first time. Knowing your strengths and your weaknesses, being humble and getting rid of the ego is key to making good games!

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