Giorgi Tsutskiridze: "Copycats are a natural sign of category leadership"

Giorgi Tsutskiridze, Chief Commercial Officer at SPRIBE, reflects on the company’s standout 2025 performance, the continued global rise of Aviator, and what lies ahead. In this interview, he discusses growth, partnerships, competition, and key strategic priorities shaping 2026.

Q: SPRIBE has had a strong 2025. How would you assess the company’s results for the year ending December 31?

A: 2025 was a landmark year for SPRIBE. We strengthened our global footprint, expanded into new regulated markets, and continued to scale Aviator as one of the most recognized titles in online gaming. Beyond growth in numbers, what stands out most is the maturity of our ecosystem - stronger operator partnerships, deeper localization, and increased product sophistication. It was a year where we didn’t just grow; we consolidated our leadership position.

Q: Aviator continued partnering with prominent UFC figures and global soccer teams. What drives these partnerships, and how have they benefited fans and players?

A: Our partnerships are driven by alignment, not visibility alone. We collaborate with athletes and teams that embody precision, strategy, and high-performance thinking - qualities that reflect the Aviator experience. For players, these partnerships translate into immersive campaigns, exclusive promotions, and culturally relevant content that makes gameplay more engaging and entertaining.

Q: SPRIBE aims to grow its player base into the millions. How did 2025 perform against this goal?

A: We made substantial progress toward that goal in 2025, with player engagement and adoption increasing across both established and emerging markets. Importantly, growth wasn’t just about reach - it was about retention and depth of interaction. Our focus has been on building a sustainable player ecosystem, and the metrics we saw this year confirm that we’re moving in the right direction.

Q: Beyond player growth and new ambassadors or partner teams, what other milestones from 2025 would you highlight?

A: Several milestones stand out. We enhanced our product suite with new engagement features, strengthened our infrastructure to support massive concurrency, and expanded integrations with leading operators worldwide. We also invested heavily in technology and data capabilities to ensure that our products remain scalable, secure, and future-ready. Internally, we continued to grow our global team, reinforcing the talent base behind our innovation.

Q: Aviator has sparked many copycats. Has this affected the game’s polish, or has your brand become firmly established in the market?

A: Copycats are a natural sign of category leadership. Rather than affecting us, they validate the strength of our original concept. What differentiates Aviator is not just the idea, but the execution - the reliability, the mechanics, the user experience, and the trust we’ve built with operators and players. Our brand is firmly established, and we continue to set the benchmark others try to follow.

Q: 2026 is also a FIFA World Cup year. How has Aviator prepared to capitalize on the massive hype for top-tier soccer?

A: Global sporting moments create powerful opportunities for engagement, and we’ve been preparing well in advance. We’re developing campaigns and activations designed specifically for football audiences, combining thematic content, strategic partnerships, and localized promotions. Our goal is to align with the excitement of the tournament while delivering experiences that feel authentic to both sports fans and players.

Q: What do you see as Aviator’s key areas for improvement in 2026? Will the focus be more on building a supporting ecosystem, or are you considering more fundamental changes to the product itself?

A: Our strategy is evolutionary rather than disruptive. Aviator’s core mechanics are strong, so our priority is enhancing the ecosystem around it - deeper gamification, richer engagement tools for operators, and more personalization for players. We continuously refine the product, but we believe the greatest value lies in expanding the experience that surrounds it.

Q: Entering 2026, what are your main priorities and focus areas for SPRIBE?

A: Our priorities are clear: global expansion, product innovation, and strengthening our brand leadership. We will continue entering new markets, investing in technology, and building strategic partnerships that reinforce our long-term vision. At the same time, we remain committed to delivering entertainment experiences that set new standards for quality, performance, and engagement in the industry.

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