Dmytro Kryvorchuk: "How was Telegram Casino developed?"

Given how accustomed we’ve become to using our mobile devices in every area of life, it would be a strategic misstep to neglect any opportunity to make life easier for players.

Messaging apps have become the default method of communication for mobile users around the world, and Telegram in particular has enjoyed a meteoric rise to worldwide popularity. First released in 2013, Telegram had gained 55.2 million daily active users and 700 active users per month by 2023. This messenger is among the world’s top 10 mostdownloaded apps, and is the most downloaded app in 20 countries.

Developing Telegram Casino has proven to be a brilliant strategic step, because to this day it continues to be one of our leading products in terms of demand.

Why did we choose Telegram for the new gambling solution?

Telegram is a cloud-based mobile messenger that gained recognition for the privacy and security it offers its users. Our company has been working with Telegram for six years, and the experience has been overwhelmingly positive. The messenger is very effective in terms of player acquisition and retention, and therefore promises to have a positive impact on revenue growth. I also believe this trend will continue in the near future, and since the app’s popularity is only growing with every year; the potential is obvious.

Telegram Casino is an alternative way for the backend management system to control every aspect of the casino: notifications and newsletters, content, components, etc. Also, the classic front end is replaced by the app’s UX. Telegram was developed using E2E encryption techniques, a special method of encoding information so that only authorized parties can access it, keeping it secure from outside interference.

Telegram Casino is fully synchronized with an online platform, including bonus modules and various payment methods and currencies, and can be a stand-alone platform or function as part of an established online casino.

Users only need to register via the Telegram bot, go through the authorization process, and start gambling! It’s as simple as that — there is no need to open a web page, search for games, and go through a series of annoying registration steps. Operation processes are executed via a menu of buttons, so that the bot turns into an app with an easily understandable interface.

The Telegram bot’s algorithm is made to be simple and intuitive for any user. The first thing players see on the screen is a welcome message. This is the starting point, or menu, that will lead to all the other functions of an online casino. Registration and identity verification, including age and address, are required. The main bot menu lets a player check his balance, make deposits and withdrawals, choose a game, change the settings of the account, ask questions and even get direct contact — all with just one click.

How did we create it?

We approached the development of Telegram Casino the same as we would a standard casino platform, but streamlined every element of the UX to make it fit in the confines of the messenger. It was tough to adapt all the solutions that online casinos need to this platform, but our IT department said that the process was as fascinating as it was difficult.
And the messenger itself has some serious benefits:

• Complete anonymity.
• No traffic limitations.
• Low promotion expenses.
• Mobility and flexibility.
• Convenience and freedom.

I’d like to talk more about the last point: we all know how convenient it is to have everything we need on our mobile phone: our contacts, emails, social media apps, messengers, documents — everything we need, for both work and entertainment, is all held in the palm of our hand. Now, imagine gaming in a messenger app, with no need to use another device, open a browser, or download a special channel — just open an app you use on a regular basis and start playing.

Some additional advantages of the Telegram Casino:

• The line of games available through Telegram Casino includes more than 7,000 video slots from well-known developers. After analyzing the target markets and the preferences of players from these countries, the operator can choose the most successful combination for their iGaming platform, either on their own or in consultation with experts.
• The variety of games on offer will let operators attract new player segments. With the help of our APIgrator solution, all games in our portfolio can be integrated into the gambling platform in one click.
• The Telegram Casino solution can be launched as an independent project or as an addition to the web version of the online casino.
• The lack of restrictions means there is a very low cost of promotion on Telegram.
• The sheer scale of the potential audience is unbelievable: 1.5 million new people join Telegram every day.
• Players have 24/7 access to the full functionality of the platform, as well as constantly available customer support. The solution also has an easy-to-understand interface and instant access to video slots, a wide portfolio of games from the world’s leading game development studios, and more than 150 payment methods, including the most popular fiat and cryptocurrencies.
• Players can also register several accounts at once, make deposits and withdrawals in any currency with a singleclick, and receive bonuses and maintain a separate balance in the Fun in-game currency.

Telegram Casino is gaining popularity among operators who wish to expand their target audience by either entering a new market or appealing to a new generation of players. Having both a classic online casino platform and an alternative mobile option allows operators to cover different categories of players with a single gambling project.

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