Davide Colosimo: “We stay ahead with a data-driven offer”

Casino Guru News spoke with Gaming Realms Senior Account Executive Davide Colosimo who walked us through the company’s expansion in North America and its data-driven approach that allows it to stay competitive and deploy player-favorite games to markets. With a loyal base of players who love Gaming Realms’ recognizable titles, the company intends to continue growing in regulated and emerging markets. Find out more in our conversation with Colosimo, and also how the company plans on taking on the Latin American and European markets as well as the burgeoning iGaming landscape in South Africa.

Gaming Realms has signed an important partnership with Bally's Interactive in the United States. How does this impact your future plans for the North American market and the United States in particular?

For real money online gaming, we initially launched our portfolio in New Jersey seven years ago and have since expanded into three additional states as well two Canadian provinces. The partnership with Bally’s is a significant one that we value highly and we are excited that our games are now available to their customers in Pennsylvania. As Bally’s continue to expand their operations in North America, we hope to be part of that journey. Our games are performing well with both Bally’s and other partners in the region, and it’s been great to see how well-received and sought-after our content is with local players.

Is the North American market going to undergo the same pace of rapid expansion in online gaming and where do you see Gaming Realms' role in all of this?

So far, we have seen sports betting regulation explode while iGaming has been a bit slower to follow. As more states and markets open up and offer iGaming, we’ll make sure to be a first mover and evaluate all the opportunities we are presented with. The number of suppliers entering the US has more than doubled in the last few years, with more companies eyeing up the region as they realise the potential it holds. Our Slingo product differentiates us from the rest of the competition as we have a player base which is very loyal to our content and a game type that is its own category, so we are perfectly positioned to establish ourselves as a leading supplier in North America.

How does Gaming Realms respond to the changes in the iGaming landscape - both regulatory and in terms of consumer preferences? Is it hard to keep track of what particular player tastes are in different jurisdictions?

Regulation is necessary to protect players and we work closely with regulators and testing houses to ensure that we offer entertaining, yet safe, content. This is a natural part of being a gambling business and we need to be able to adapt when necessary for compliance reasons. In terms of consumer preferences, we have built a strong strategy around partnering with popular and well-established media and igaming brands to bring new Slingo variants to our players. This has worked extremely well, offering players brands and elements that are familiar to them, coupled with our high performing and entertaining Slingo mechanic.

With a data-based approach, we always strive to be ahead of trends.What we have observed is that player tastes across North America have been pretty consistent. In contrast, there is a big difference between Europe and the US in terms of which games and brands perform the best, and we try to cater for both.

Then again, do you see universality in what players expect no matter where they are based - the United Kingdom or the United States, or somewhere else?

As we have a very specific offering with our unique Slingo games, we do see universality across our loyal players in terms of what they expect from the product. However in terms of attracting new players, we use different brands and mechanics depending on the territory. A great example of this is our partnership with Discovery Channel to develop branded games around the Deadliest Catch and Shark Week tv shows that are more targeted to a US audience, while Slingo Starburst capitalises the iconic slot’s popularity in Europe.

How do you see the future of Gaming Realms in the rapidly evolving regulatory market across the world? Are you prepared to take advantage of the new jurisdictions that are opening up their offer?

We will continue to grow our presence in all regulated and emerging markets. Global expansion has been our strategy for the last few years, whether that is in the US, North America, LatAm, Europe or South Africa. We believe Slingo is an important vertical which complements the casino offerings of all our partners across the globe, appealing to a wide demographic and providing players with unique entertainment.

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