Connect & Collect™: Bragg Gaming’s response to a dynamic iGaming landscape

The iGaming industry has continued to evolve with studiosstaking a claim on transforming the slots landscape into a more tailored experience for increasingly seasoned customers who know what they want in a game.

Yet, to offer the experiences that players expect from a slot game, companies have had to use increasingly intricate underlying math engines that guarantee that the player gets a new, enjoyable experience, without undermining the business model.

Bragg Gaming has excelled in both creating and successfully introducing the Connect & Collect™ mechanic to wider audiences, incorporating new and fun ways to boost a player’s winnings and the overall dynamism of the game, while relying on familiar and intuitive gameplay logic.

As the company itself puts it: this is not a feature - it’s a journey.

What is Connect & Collect™?

To date, Connect & Collect™ by Bragg Gaming Group is one of the most innovative features a game developer has built for online casinos.

Designed for individual games by Atomic Slot Lab (ASL) and Wild Streak Gaming (WSG), two studios operating under the Bragg Studios umbrella, the mechanic creates a string of special symbols that winds out across the grid and links special symbols on the third and sixth reels.

Special bonus symbols are then triggered to complement any combinations you may currently hold, resulting in wilds, free games, respins, and credit symbols.

The feature has already achieved commercial success and is fast becoming a hit among players, as attested by Bragg Gaming’s Commercial Director of Content, Niklas Mravlje:

"Our Connect & Collect™ series is an example of innovation done right! The feedback we received so far on the games was extremely positive. Many operators love the concept and are more than willing to feature it. What’s more, players, too, seem to connect well with these games, which results in many recurring visits! More to come!"

Connect & Collect™ titles currently in the portfolio

The Connect & Collect™ mechanic has already been rolled out across a growing range of titles developed by Bragg Gaming’s in-house studios:

Wild Streak Gaming (WSG):

• Fire Stampede
• Firebird Spirit
• 7 Clovers of Fortune

Atomic Slot Lab (ASL):

• Cai Fu Emperor Ways
• 7 Shields of Fortune
• Almighty Pegasus

How does Connect & Collect™ work?

Connect & Collect™ is based on traditional Random Number Generator (RNG) design philosophy, but the intuitive visuals of connective pathways across the reels leading towards prizes give players a clear representation of big wins and close misses. Bring players to the enticing question?

Do they continue to play to try and score a full path of Connect & Collect™ symbols, and potentially trigger one of the bonuses, or do they fold? Either way, the Connect & Collect portfolio creates a sense of agency whereby you visualize your progress and look forward to a tangible reward.

The Connect & Collect™ symbols move towards fixed positions at the top and bottom of the third reel, and towards the sixth reel, which only has bonus features in place.

These rewards include wilds, free games, jackpots, bet multipliers, bonus rounds, and more, each adding a new way to enjoy the games and elevate the experience.

One very important feature, the Quick Collect Symbol, appears only on the third reel and can create an instant connection to the sixth reel, which is where arguably the best bonuses are waiting to reward players.

Why do operators and players value Connect & Collect™?

The reception of the Connect & Collect™ portfolio by Bragg Gaming has been extremely positive, owing to the effortless gameplay that nevertheless offers players new ways to engage with the experience.

More importantly, Bragg Gaming and its in-house studios have focused on creating a feature that can be overlaid over other core game mechanics and work seamlessly.

Group Director of Content and Founder, Wild Streak Gaming, Doug Fallon, has remarked on this positive reception:

"The player response from the introduction of Connect & Collect™ has been fantastic, which has allowed the design team to further develop the concept with more games in the family. This highly innovative design has quite a complex math engine underlying the games, but presented to the player in an easy-to-understand way with a variety of combinations of prizes that can be won."

Accessibility has been a guiding principle. Connect & Collect™ is not overlaid with any difficult rules, and the payouts and bonus triggers are once again based on RNG logic.

However, players have agency over how long they want to play and can choose from different titles that incorporate the Connect & Collect™ feature, thereby boosting engagement and retention for partner businesses.

Importantly, the Connect & Collect™ feature is versatile and adaptable, thus allowing Atomic Slot Lab and Wild Streak Gaming to enjoy creative breadth.

The future ahead of Connect & Collect™

Having moved well beyond its pilot phase, Connect & Collect™ has established itself as a scalable and adaptable feature within Bragg Gaming’s portfolio.

Its flexibility allows Atomic Slot Lab and Wild Streak Gaming to continue innovating across themes and mechanics, while operators benefit from sustained engagement and repeat play.

By blending clear objectives and intuitive visuals for achieving them with player choice, Connect & Collect™ strikes a balance between entertainment and performance, positioning it as a key pillar in Bragg Gaming Group’s long-term product strategy.

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