Aleksandra Kozymir: "We see AI as a tool, not replacement"

In this exclusive interview for Casino Guru News, Aleksandra Kozymir, Head of Account Management at Gamzix, discusses how the company continues to strengthen its position in the global iGaming market by combining performance-driven game development with a highly personalized, partner-first approach. Kozymir sees shares how the provider leverages AI as a supportive tool, not a replacement for human creativity, while using deep performance analytics to refine player experiences.

Q: Gamzix is currently partnering with over 2,000 global casino partners. What brings companies to you, and have you been picking up commercial momentum in the past months?

Partners come to Gamzix because we combine performance-driven games with a highly personal, hands-on approach – and because our priorities align with player enjoyment. We don’t see ourselves as just a content supplier; we act as a strategic partner for casinos, focusing on long-term collaboration and player retention rather than short-term spikes.

Our team provides proactive, responsive support and regular, in-depth performance reports covering KPIs such as player LTV, spins per player, and the share of new players. These insights help us understand how real players interact with our games, allowing us to tailor strategies that improve engagement, optimize campaigns, and ultimately deliver a better playing experience alongside sustainable growth.

Q: We are at an interesting intersection in the iGaming industry. The advance of AI has been incorporated into the development of game products. How does Gamzix adapt to this new reality, and what are the technology’s clear advantages and disadvantages?

Though there are clear advantages to AI, we understand its limits: game creation still requires human expertise in areas like originality, realistic feedback, and fully functional solutions – something our marketing team has actually explored in one of its articles. We see AI as a tool, not a replacement – a way to support our teams, not define the product.

Q: What roles does personalization play in today’s iGaming landscape, and how are you keeping your releases aligned with player and operator expectations?

Personalization plays a key role because today’s players expect games to feel relevant, rewarding, and easy to engage with. For us, personalization starts at onboarding, where we work closely with partners to tailor setups, promotions, and communication to each market.

We deliver promotion-ready games, localized marketing support, and detailed performance reporting – including metrics like GGR, retention, and total bets – which helps operators fine-tune campaigns. The result is games that feel better aligned with player preferences while also supporting consistent performance for operators.

Q: When we talk about personalization, what does this mean? Is it a core phenomenon on the mechanical level of a game, or does it have more to do with supporting tools and solutions Gamzix can bring to its partners and their players?

It’s a combination of both. Personalization isn’t one single mechanic – it’s the sum of many adjustments that shape how players experience a game. We support this through flexible promo tools like free spins and tournaments, localized assets, and tailored launch plans.

All of this helps operators present our games in a way that feels natural to their audience, making each integration feel custom-built rather than off-the-shelf.

Q: Gamzix has been rapidly expanding into the European regulated market. How do you tailor your portfolio and promotional strategy when entering regions with different player behavior and regulatory expectations?

We start by mapping the competitive landscape, dominant mechanics, average session times, and local regulatory requirements. For promotions, we align with local seasonality, operator strategy, and preferred engagement tools. Each market requires a different balance of compliance, creativity, and performance – and this adaptive mindset has been key to our growth.

Q: We have seen a strong uptake in promotional and engagement tools, such as tournaments and retention mechanics. Have these been paying off?

Absolutely. Both data and operator feedback show a clear impact. Tournaments typically double bet volume during campaigns, while Free Spins can increase return-to-game rates by up to 100%, as players come back to use their rewards and chase additional wins.

For us, this confirms that strong games matter – but the engagement experience around them is just as important in keeping players interested and entertained.

Q: Could you offer one prediction about next year and Gamzix’s anticipated successes?

2026 will be a year of deeper personalization and we expect continued growth, supported by a refined portfolio. Our goal is simple: deliver games that perform, partnerships built on trust, and a pipeline that keeps both operators and players excited.

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