Women's Football Star Alisha Lehmann joins forces with Boomerang

The leading iGaming and betting operator with a solid presence across the globe, Boomerang, announced a new groundbreaking collaboration.

The company revealed it joined forces with Alisha Lehmann, a professional Swiss football player and Juventus forward.

Recognizing the new agreement as an important step, Boomerang confirmed that the collaboration helps by "enhancing the company’s connection with players and partners while reinforcing its position at the forefront of sports and entertainment," as explained in a statement.

Lehmann and Boomerang share a vision for engaging with their respective fan bases which enables them to mutually benefit from the new strategic alliance.

As a result, customers of the iGaming and betting brand across the globe can expect unrivaled entertainment and exciting experiences.

At the same time, Lehmann will be able to connect with her fans, as well as football fans from across the globe easily.

Besides delivering exceptional, engaging and fun experiences, the deal with the famous football player is expected to propel Boomerang's expansion, directly boosting visibility.

The agreement marks an exciting moment for Lehmann and Boomerang

Lehmann shared her excitement about the new alliance with Boomerang.

"Working with Boomerang Sportsbook is an exciting opportunity because they are a sports-oriented brand that embodies energy, fun, and innovation," she revealed.

Finally, Lehmann pointed out: "Boomerang's approach to combining sports, gaming, and entertainment resonates deeply with me, and I'll be eager to contribute to delivering positive and exhilarating experiences for customers."

Ivan Kraynov, Boomerang's Co-Founder, added that the company is also delighted to join forces with such a famous and beloved football star.

"This partnership is a logical step in our strategy to collaborate with leading European athletes and clubs," he added.

Kraynov pointed to a July partnership that complemented Boomerang's portfolio of football partners, adding that it is thrilling to team up with one of the best women's football players.

Finally, Kraynov pointed out: "Alisha’s commitment to excellence and her dynamic approach is a great fit for our brand’s vision of leading in sports and entertainment."

Boomerang continues to grow partner portfolio

The collaboration with Lehmann follows another recent agreement announced early last month.

At the time, Boomerang became the Official Regional Betting Partner for AC Milan, the globally recognizable football team that is also known as Associazione Calcio Milan.

The deal, applicable to Europe, is expected to enable football fans to better connect with the team while raising awareness of Boomerang's offering.

Since it was founded back in 2021, the company has been growing at a rapid pace, expanding its product and partner portfolio with the ultimate goal of offering unrivaled entertainment and unforgettable experiences for its player base.

Image credit: Boomerang