Wire Industries steps up RG efforts with Birches Health

Wire Industries, the tech and media company behind betting marketplace WagerWire, has announced a new pivotal partnership marking the firm’s commitment to advancing fair play and responsible gambling.

WagerWire doubles down on responsible gambling and positive play

To this end Wire Industries has teamed up with Birches Health, an established behavioral healthcare company that prioritizes providing at-risk, vulnerable and pathological gamblers with confidential prevention and gambling disorder treatment options.

The company works with a particular focus on online gambling-related harm and how to best address it with its partners from the private sector. As the industry makes a decisive shift towards sustainable play, Wire Industries is keen to remain at the forefront of advancing these important changes that help players control their gaming and enjoy the activity.

Commenting on this partnership in a statement, Wire Industries CEO Zach Doctor had this to say:

"By working with Birches Health, we join ourselves with another innovative company in the industry that is also doing whatever it can to create more awareness, tools and resources for the bettor all while reinforcing our commitment to responsible gaming. We hope others in the industry see this innovation as a way to better the modern bettor and follow suit."

He hailed Birches Health as a modern healthcare company that has specialized in the prevention and treatment of behavioral addictions, with a specific focus on gambling disorders. The urgency to address gambling disorders has risen everywhere.

In places such as Great Britain, health organizations have issued recommendations to general practitioners to now feature questions about their patients’ gambling, much like they would normally ask about drinking and smoking habits.

Make the RG tools and resources available to anyone who needs them

Ultimately, Birches Health seeks to provide comprehensive care that makes a lasting impact and helps partners shield customers from gambling-related harm or advise tailored treatment options. Wire Industries itself has become acutely aware of the need to step up and put a more comprehensive responsible gambling framework in place.

Wire Industries will implement specific tools that will help guide players and ensure that they are better informed and can spot the tell-tale signs of gambling addiction, as well as be guided into valuable resources that can correct this behavior and set them on the right path again.

Commenting on this partnership, Elliott Rapaport, Birches Health Founder, said that the company was pleased to see WagerWire make this step forward and increase its resources dedicated to protecting consumers.

"Partnering with Wire Industries to make sure that treatment options through WagerWire, FantasyWire and its other platforms are available to those who may need them creates a culture of sustainable play for all participants," Rapaport concluded.

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