Vivid Gaming expands content footprint with Betsson

• Vivid Gaming has expanded its content reach through a deal with Betsson
• The partnership sees the company’s full portfolio of mostly premium games incorporated
• Betsson has been strengthening its content and tech capabilities in the past months

Vivid Gaming, a novelty iGaming studio and content supplier for the iGaming sector, has landed a significant deal with Betsson, one of the world’s leading online casino and sports betting brands.

Vivid Gaming expands footprint significantly

Thanks to this new tie-up, Vivid Gaming will further boost its content reach and solidify its presence in international markets, not least tapping into Betsson’s own presence in regulated markets across the world.

Vivid Gaming has long embarked on a growth strategy involving multiple international markets, carving out a name for the studio and its ability to deliver premium gaming experiences. While the game features a catalogue of 34 games in total, 30 of these are in the premium segment, offering players innovative visuals, game mechanics, and overall flow of the game.

Vivid Gaming head of Client Success Matthew Attard has welcomed the opportunity to work closely with Betsson and partner up with the brand. Attard had this to say:

"Partnering with Betsson represents another significant milestone in Vivid Gaming’s growth journey. As one of the industry’s most respected and recognised operators, Betsson provides an exceptional platform to showcase our full portfolio across multiple jurisdictions. This collaboration reflects our commitment to expanding our global footprint through strategic partnerships and delivering premium gaming experiences to an even wider audience."

Betsson continues to enhance its capabilities with content and tech

Betsson has similarly been working on strengthening its presence in core markets as well as securing more technological partners. In April, Betsson Africa teamed up with EveryMatrix to further hone its capabilities in the local market.

The partnership resulted in the integration of front-end development, player account management, and payments and affiliate management. In March, Betsson finalized the purchase of Rhino Entertainment’s B2C and B2B technology.

Betsson bought the firm’s front-end and middleware technology, allowing it to boost its own offering in the vertical and improve its B2C-facing operations with an enhanced technical suite.

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