Stats Perform names Charles Kaplan Chief Marketing Officer

• Charles Kaplan, a tech marketing veteran with more than 25 years of experience, joined Stats Perform
• He was appointed to the role of Chief Marketing Officer
• Carl Mergele, Chief Executive Officer, welcomes Kaplan to the team

The leading provider of AI technology, live data and insights powering sports betting and gaming operators, Stats Perform, strengthened its team with a senior-level hire.

Earlier this week, the company announced it selected Charles Kaplan, an executive with decades of experience, for the role of Chief Marketing Officer (CMO).

Tech marketing veteran takes on CMO role at Stats Perform

Joining Stats Perform, the former Wynshop and Mi9 Retail executive brings extensive international experience and a unique skillset.

As the company's new CMO, he will be tasked with overseeing its marketing capabilities.

Moreover, Kaplan's responsibilities will include the supervision of Stats Perform's Opta data insights and editorial services.

The experienced executive will manage the company's Opta Content Agency, which is renowned for supplying data-backed features and supporting the growth of audiences of sports brands, media companies and sports organizations.

Kaplan will also oversee the sports news teams at Stats Perform and provide valuable advice.

The new CMO shared his excitement, revealing that it is thrilling to join Stats Perform at such an important time in the company's development, Casino Guru News learned from a press release.

"I have long admired Stats Perform for its unmatched depth and breadth of data, AI, sports research, news and video content capabilities that have effectively shaped – and transformed – the sports technology and data industry," Kaplan added.

Finally, Stats Perform's new CMO said: "I look forward to working closely with the executive team as we meet the rapidly growing demand for in-depth sports insights and data-driven content, delivering comprehensive and real-time AI-powered solutions and performance analytics to enhance understanding, prediction, and fan engagement in sports."

The executive makes an excellent addition to Stats Perform's C-suite

Carl Mergele, Stats Perform's Chief Executive Officer, was similarly excited regarding the latest senior-level appointment.

He spoke about the company's dynamic and forward-thinking approach, explaining that Kaplan makes a perfect fit for its marketing team.

"His unique skillset makes him a valuable overall addition to the Stats Perform management team as we continue to execute on our growth strategy and revolutionize the way sports are viewed," Mergele added.

Last but not least, Stats Perform's CEO said: "Coming off our most successful year yet, we are excited to benefit from Charles' leadership and marketing prowess and build on the momentum generated in the first quarter of 2025."

Overall, Kaplan has more than 25 years of experience in product management and marketing.

Throughout his extensive career, he accumulated a range of skills and helped oversee the revenue and business growth of a number of companies.

Ahead of joining Stats Perform, Kaplan held the role of Chief Product and Marketing Officer at Wynshop.

Before that, he held the role of Chief Revenue Officer and Chief Marketing Officer at Mi9 Retail, among other recognizable companies.

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