Stake.com becomes title sponsor for F1 Sauber Team

Stake.com, a globally acclaimed sports betting and gaming company, has become the title sponsor for the F1 Sauber Team. Now in the hot seat, Stake.com has negotiated a deal that will see Sauber rebrand to Stake F1 Team properly reflecting the company’s ambition to gain visibility among sports fans of all hues, Casino Guru News learned in a press release.

The recent success of Formula One Las Vegas Grand Prix had a strong impact on gaming revenues on The Las Vegas Strip and has shown that motorsports is a beloved part of the betting and gaming experience, not to mention the visibility it provides.

Now, the Stake F1 Team will make its debut at the beginning of the 2024 season, with the two organizations negotiating the partnership to be in place for both the 2024 and 2025 legs. The gaming company is confident that the arrival of Stake F1 Team will also mark the "beginning of a brand new, dynamic, and exciting era."

The company believes that through this arrangement, Stake is forming a new type of sports and entertainment sponsorship that will serve as an example for others to follow.

Indeed, renaming a sports team to the sponsor brand that is also a sports betting company seems to pave the way for new opportunities for both the gaming operator as well as the team, driving fan engagement and experiences that would otherwise not be available.

On balance, betting companies are already securing the naming rights for individual sports contests, and even topflight sports contests. The news was naturally welcomed by Team Representative Alessandro Alunni Bravi welcomed the opportunity.

"Last season represented the start of Stake’s journey in Formula One, and the brand’s new role headlining Stake F1 Team represents the natural and exciting next step on this Path," he noted.

The partnership was similarly welcomed by Stake Co-Founder Edward Craven who said that his company was thrilled to be part of the F1 season this and next year, although more may be coming!

As Craven puts it, the Stake F1 Team is accelerating towards an exciting future. Stake CMO Akhil Sarin was also among the people to speak passionately about the new opportunity.

"Our strategy will be focused on delivering unforgettable experiences that highlight our unwavering commitment and dedication to innovation, entertainment, and global connectivity," Sarin added. In 2022, Stake.com signed with Everton FC, a topflight soccer club in the United Kingdom.

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