SPRIBE has appointed UFC champion Tom Aspinall as the company’s new brand ambassador for its flagship title, Aviator.
Aviator is a crash-style game which focuses on providing players with the opportunity to mitigate how much risk they are taking on by modifying their wagers and choosing when to exit a betting round.
The crash triggers at a random ending of the round and automatically forfeits the funds of any player still playing. Players who have cashed out will benefit from a multiplier, which grows longer they stay in the game and applies for as long as the round is going.
Aspinall is one of the most iconic UFC fighters, currently holds the interim UFC heavyweight title, and has been defending his accolades, establishing himself as one of the most influential and best-known fighters in the sports world.
To help push SPRIBE’s product, Aspinall will be joining the company in several promotional campaigns, and he similarly joins a number of well-known UFC faces that have chosen to work with the game maker in promoting its brand and product.
Other popular partnerships between SPRIBE and UFC athletes have been forged with Alex Pereira, Johnny Walker, and Merab Dvalishvili.
Commenting on the opportunity to strengthen its own ranks, SPRIBE Founder & CEO David Natroshvili said that Aspinall is a remarkable athlete and fighter and that the company was excited to welcome him.
"He has a large and loyal fanbase that we are certain will love the thrills that Aviator provides and look forward to working with Tom on a number of campaigns over the coming 12 months," he added, pointing out the previous brand ambassador deals signed with partners from the UFC.
Commenting on his own involvement with the company, Aspinall had this to add: "Taking flight in Aviator is just as thrilling as stepping into the Octagon on fight night, so I’m excited for my fans to experience what the game has to offer."
SPRIBE’s Aviator game has been a true globe-trotter, with the game launching in Portugal and Panama over the past several years, underpinned by the popularity of this type of game. SPRIBE’s flagship title has also repeatedly generated big wins for players, including an iconic $500,000 win by a player in Ghana back in 2023.
Image credit: Spribe