The leading provider of quality sports data, solutions and technology, Sportradar Group AG, announced a groundbreaking partnership with the world's largest prediction market, Kalshi.
Under the terms of the first-of-its-kind data and infrastructure global partnership, Kalshi will bolster its offering by accessing extensive data and solutions from Sportradar.
Per the alliance, the prediction market designates Sportradar as an official data and solutions provider, powering its portfolio of sports content.
As a result, Kalshi will enhance its offering with sports content and services covering major sports leagues, including but not limited to the National Hockey League, Major League Soccer, Major League Baseball and the Ultimate Fighting Championship, among others.
Per the alliance, Kalshi will access a range of solutions from Sportradar Prediction Services, including industry-leading integrity services, customer acquisition solutions, fan engagement solutions and official sports data and live odds.
Tapping into industry-leading integrity services by Sportradar, Kalshi will access the Sportradar UFDS AI, designed to detect suspicious behavior, as well as the Sportradar Integrity Exchange, permitting participants to share potential integrity threats.
Leveraging leading marketing services from Sportradar, Kalshi will strengthen its customer acquisition, while delivering real-time content, including scores, data visualizations and schedules that further propel player engagement.
In addition, the groundbreaking alliance covers fast, reliable and accurate official data and live odds.
Sportradar will also have the possibility to offer its products and services to Kalshi and other licensed prediction markets, offering their services in compliance with the established regulations.
Tarek Mansour, Kalshi's co-founder and CEO, commented: "The breadth and depth of this partnership is what makes it a big deal."
"We’re using official league data to ensure quicker trade settlements, creating an overall better customer experience. We’re also collaborating on an integrity monitoring program to further protect our users," he explained in a press release.
Carsten Koerl, Sportradar's Chief Executive Officer, was similarly excited.
"Prediction markets represent a compelling growth engine for the global sports ecosystem and Sportradar is uniquely positioned to shape and power this emerging sector," he revealed.
Moreover, Koerl acknowledged the importance of the agreement with Kalshi that enables Sportradar to tap into a fast-growing landscape and deliver its leading data and solutions.
"This partnership with Kalshi marks a critical first step. We look forward to working with key prediction market participants as the landscape matures, establishing the trusted, compliant framework for sports innovation just as we have successfully delivered in online sports betting," Sportradar's boss said in conclusion.
Image credit: Sportradar
