Sportal365 becomes Betway's new CMS partner

Sportral365, a leading headless sports content management system, has struck an important partnership with global betting and gaming brand Betway. As a result, Sportal365 will now be the go-to sports content management system for 27 contentproperties by Betway in various jurisdictions globally, the company announced in a press release.

Commenting on this opportunity, Betway CEO Anthony Werkman said that the company remained focused on bringing the best possible content to its audiences and players. This partnership with Sportal365 will allow the company to leverage the latter’s CMS technology and bring more immersive experiences across various geographies.

"Having Sportal365’s technology at our disposal is fantastic and will further enhance our customers' experience," Werkman said. Werkman hailed this partnership as an important milestone for Betway as it would allow Sortal365 to deliver on the tech side of operations, while the content team at Betway focuses on what it does best.

Betway’s strong and ever-growing footprint has positioned the company as a true sports betting and gaming behemoth globally, with the company owning dozens of partnerships with teams and leagues worldwide. Commenting on the opportunity to be teaming up with Betway, Sportal365 CEO and Founder Stilian Shishkov said that he was very proud to see his company team up with Betway.

Shishkov assured that his company is an innovative and cutting-edge content management system specialist that will provide Betway with the desired product and help it engage with its audiences in a meaningful and sustained way.

"This is particularly important for companies who want to engage users through content on an international scale," Shishkov concluded. Betway has been busy growing its international footprint in new jurisdictions over the past months.

The company confirmed in February that it had extended its collaboration with the Ghana Football Association, covering the Ghana Women’s Premier League. Similarly, Betway has consolidated its partnership with Sportradar, a leading technology and sports company.

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