Soft2Bet selects Ed Clark as Head of Sportsbook

The leading iGaming operator that offers innovative solutions, Soft2Bet, announced a senior-level appointment. The company revealed on Wednesday that it appointed Ed Clark to serve as its new Head of Sportsbook.

As Head of Sportsbook at Soft2Bet, Clark will be in charge of executing the company's sports strategy. At the same time, he will support the company's ongoing expansion as it launches its sports content and technology solutions to new jurisdictions.

Additionally, Clark will oversee Soft2Bet's growth and boost its collaborations with global brands. Leveraging his experience, Soft2Bet's new Head of Sportsbook is expected to deliver success for the company within both casino and sports betting verticals.

In a statement released on October 12, 2022, Clark said about his new position: "I am delighted to join Soft2Bet and build on the already impressive growth of the sportsbook vertical." He acknowledged that joining the company presents him with an exciting opportunity to collaborate with leading global sportsbook brands that operate in different markets.

"Ed Clark's wealth of experience in Sportsbook will be of the utmost importance to Soft2Bet and his insight will undoubtedly help us achieve our long-term goals," reads a statement released by Soft2Bet via LinkedIn.

As a seasoned veteran, Clark has solid industry experience and a proven track record within the sports industry. Before joining Soft2Bet, he was a part of William Hill International, the global sports betting and gaming operator. Overall, he was a part of the company for four years and served as Head of Sportsbook.

During his tenure at William Hill International, Clark played a pivotal role within the sportsbook field, in particular, the performance of the sportsbook in different global markets. At the same time, he helped execute the company's sportsbook campaign strategy.

Uri Poliavich, Soft2Bet's CEO, added: "We believe this appointment will further strengthen our Sports Department and expand the Group's reach in numerous emerging markets." Soft2Bet's boss revealed that the company is excited to have Clark join its team. Last but not least, Poliavich said that Soft2Bet is looking forward to the success the new collaboration will bring.

It was back in September when Soft2Bet announced a strategic content partnership with Stakelogic. As a result, the company agreed to integrate Stakelogic's leading portfolio of live casino games and slots.

More recently, Soft2Bet announced another senior-level hire. Earlier this month, Soft2Bet revealed that it hired the services of Yoel Zuckerberg. The company appointed Zuckerberg as its new Chief Product Officer.

Image credit: Soft2Bet