Soft2Bet enters Romania with Don.ro launch

The leading business-to-business (B2B) and business-to-customer (B2C) casino, sportsbook and platform provider, delivering innovative and quality solutions, content and technology for the regulated online gambling markets across the globe, Soft2Bet, announced a new European-facing launch. Last week, the company confirmed that one of its latest B2C brands, Don.ro, launched its services for customers in Romania.

The latest launch marks Soft2Bet's first entry into the Romanian regulated gambling sector. With the launch, the company anticipates offering exceptional experiences and delivering unique online gaming entertainment for customers of the brand. Soft2Bet confirmed that its new website in Romania is powered by its leading online casino and sportsbook platform. Moreover, the company's unique gamification technology proven to boost revenues, volumes and customer engagement, Motivational Engineering Gaming Application (MEGA), powers Don.ro as well.

Yoel Zuckerberg, Soft2Bet's Chief Product Officer, commented on the topic in a statement. "We are proud to introduce Don.ro to the vibrant Romanian gaming community," he explained. Additionally, Zuckerberg spoke about Soft2Bet's commitment to delivering exceptional gaming entertainment, outlining that the launch of Don.ro complements this objective. "We’re confident that it will become the go-to platform for players seeking quality, variety, and excitement," explained Soft2Bet's Chief Product Officer in conclusion.

The launch of the brand in Romania further grows the company's global footprint. Previously, Soft2Bet has developed and deployed different brands in several markets across the globe. These include Yoyocasino.se, Yoyocasino.com, CampoBet.se, as well as Betinia.dk, Betinia.se, Betinia.com.

Those launches were achieved thanks to the company's licenses secured in Denmark, Malta, Ireland and Italy. In certain markets such as Greece and Sweden, Soft2Bet secured B2B and B2C licenses. It's no surprise that the launch in Romania follows approval from the gambling regulator in the country, ONJN.

Currently, Don.ro is operated by Balkanix Limited, a gaming company that holds a license from Romania's gambling regulator, permitting it to offer services for players in the country. The freshly launched brand promises to deliver unique gaming products along with exceptional online sports betting experiences.

Players of Don.ro in Romania can expect a wide range of sports events and lucrative odds. Additionally, as noted, the new site offers iGaming entertainment, delivering a rich collection of more than 1,200 table and slot games. Don.ro customers can also benefit from thrilling entertainment via live dealer games, among other quality casino titles.

Image credit: Soft2Bet