SIS launches esports products with Betsafe in Colorado

Sports Information Services (SIS) has made another foray into esports space with the launch of its tailored product at the Betsafe Coloradosportsbook platform & app. As a result, players will have access to a number of SIS products, including eSoccer and eBasketball, which are the company’s signature competitive gaming offers right now.

SIS is already present in New Jersey and Colorado both, and its latest rollout with Betsafe is further testimony to the company’s determination to expand and grow in the United States. The market is also undergoing a rapid revolution as Oddin.gg, a provider of esports betting odds, was just this week cleared for launch in Colorado as well.

The news of the new rollout was welcomed by everyone involved, including Betsafe, the brand’s parent company, Betsson Group, and not least SIS.

President of SIS Content Services Richard Ames said that he was pleased to see the esports solution popularized in yet another market with the launch in the Centennial State. It was another opportunity for the company to make further progress in the North American market and showcase the company’s product variety.

Betsson Head of Sportsbook for the United States, David Senior, said that the group has been enjoying its partnership with SIS, and specifically the eSoccer and eBasketball options. Betsson and SIS signed an esports partnership in June this year and have been enjoying their mutual collaboration so far. The rollout with new audiences in Colorado was another important step in strengthening the good rapport between the two companies and improving the overall experience for players.

SIS Content Services VP Michele Fischer was of a similar mind, touting the Competitive Gaming product which reunites the esports betting experience and provides audiences and operators with fresh opportunities to enjoy this fast-expanding and evolving market.

Esports is still a fraction of the total betting handle in the country but it is already making strong waves. In the meantime, SIS’s product is hailed as a solution that adds true value to sportsbooks across the board, boosting their margins by 10%.

All of SIS’ events are also marked by an exceptional level of integrity. The Competitive Gaming product events are monitored by ESIC-trained referees which further guarantees the fairness of the competitions and brings excellent fun to esports enthusiasts and now – Betsafe own audiences.

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