The leading tech-first entertainment company, VIP Play, Inc., strengthened its senior-level team with a new appointment.
Earlier this week, the company confirmed it had hired the former Caesars Entertainment and NASCAR executive, Scott McBride.
Joining VIP Play, the executive will serve as Chief Design Officer and Senior Vice President of Design Innovation.
Bringing extensive experience, McBride is going to play a key role in the future design of products at VIP Play.
One of the many goals he will have as Chief Design Officer and Senior Vice President of Design Innovation would be to ensure that customer interactions match the company's values for delivering creative, next-generation experiences.
Undoubtedly, his background as a Miami Ad School alumnus and former instructor are going to help him in the strategic role at VIP Play.
McBride shared his excitement, Casino Guru News learned from a press release.
"I'm thrilled to join VIP Play, Inc. at such a dynamic moment," the new Chief Design Officer and Senior Vice President of Design Innovation said.
Moreover, he pointed out: "The company's bold vision for blending entertainment, technology, and user experience aligns perfectly with my passion for design that solves problems and inspires people."
Last but not least, McBride predicted further growth for VIP Play and exciting experiences for its customers.
Les Ottolenghi, VIP Play's CEO, shared the positive vibe and explained: "Scott's appointment is a testament to our unwavering focus on innovation and customer experience."
Last but not least, Ottolenghi pointed out: "As we build the future of immersive, interactive entertainment, Scott's design leadership and deep understanding of emerging technologies will be instrumental in creating platforms that are not only visually stunning but intuitive and deeply engaging."
McBride not only brings solid experience and a wide range of skills, but he is also expected to help navigate complex challenges by offering human-centered solutions.
He has a track record that is only positively impacted by his experience in fine arts and ability to withstand pressure while helping companies overcome different obstacles.
Notably, McBride formerly held senior-level roles at globally recognizable businesses, including Caesars Entertainment and Verizon Wireless.
He also played a key role by being part of the C-suite at the PGA Tour and NASCAR, among other companies.
Image credit: Pixabay.com
