The leading global provider of retail and digital lottery games, solutions and technology, Scientific Games, continues to expand its presence in the United States.
On Thursday, the company announced it extended its agreement with the Delaware Lottery with the launch of a new evolutionary iLottery program.
The program offers a best-in-class experience, and it is expected to deliver long-term and sustainable growth, increasing the contributions to social services, public safety, education and health across Delaware.
Per the new collaboration, Delaware Lottery rolls out world-leading eInstant games from Scientific Games.
This deal further complements the Lottery's offering with the delivery of engaging and quality games that have already proven their popularity in a number of markets.
At the same time, Delaware Lottery players will be able to access a range of player rewards thanks to Scientific Games' capability to integrate the new offering with the online loyalty program, Delaware Lottery Players Club.
Scientific Games' secure Momentum ecosystem plays a major role in the new iLottery program.
Powered by the secure player account management, SG PAM, the iLottery program also enables the Lottery to easily manage all player account activity and process wallet transactions for digital and retail purchases.
Further benefits of the program include its responsible gambling feature, Healthy Play, a mobile-first design, as well as innovative bonus engine.
Notably, the iLottery program delivers more than 250 top-performing eInstant games, featuring fan favorite titles and brands like MONOPOLY.
Matt Lynch, Scientific Games' President, Digital, commented on the topic, Casino Guru News learned from a press release.
"We are excited to bring our global expertise, content and technology to the Delaware Lottery with an evolutionary iLottery solution developed to adapt to consumer play preferences and market trends," he said.
Finally, Lynch pointed out: "The Delaware Lottery has a strategic vision. Their leadership's forward-looking, player-centric approach, starting with launching a loyalty program and moving to a robust iLottery and omnichannel platform, ensures scalability and long-term sustainable growth for the Lottery and its beneficiary programs."
Helene Keeley, the Delaware Lottery's Director, shared the positive vibe.
"As the provider of the Delaware Lottery's online loyalty program and retail games, Scientific Games has a unique understanding of our players and our full lottery offering. iLottery was the next step to give Delaware players easy, convenient digital access to our entertaining games," she explained.
Keeley spoke about the importance of the ability to integrate the new iLottery program with the existing online loyalty program, ensuring supreme experiences to players across Delaware.
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