Home Gambling Industry Scientific Games acquires Authentic Gaming to explore the Live Casino market

Scientific Games acquires Authentic Gaming to explore the Live Casino market

03 Nov 2021
3 min. read


Scientific Games Corporation has acquired Authentic Gaming, a leader in live casino solutions. This acquisition marks Scientific Games Corporation's first foray into the Live Casino market and significantly expands the company’s product range.

Scientific Games has reached another important milestone in its strategic plan. It continues to pursue its goal to be the world's leading cross-platform game company. Scientific Games continues to invest to grow its business and expand its game portfolio in the U.S. iGaming markets.

Barry Cottle, Scientific Games CEO, stated in a press release "We are thrilled to have Authentic Gaming join the Scientific Games family and expand our premium product portfolio as we execute on our vision to become the leading, cross-platform global game company. The collective power of Authentic, our proven Table Games titles and our OpenGaming platform allow us to capitalize on a growing U.S. market opportunity with our unique omni-channel approach."

The Live Casino market is a significant product segment for players and accounts for approximately 30% of the iGaming industry. Scientific Games' in-house development capabilities will be strengthened to create world-class Live Casino products. This will offer players immersive experiences worldwide and enable the company to leverage its content IP, land relationships, and OpenGaming platform to accelerate growth in this exciting channel.

Authentic Gaming is based in Malta and has a proud record of offering the European iGaming industry a variety of live casino products. These products have been designed with market trends and player preferences in mind. The company integrates with more than 30 European operators, including the leading brands Entain and Betway Group, LeoVegas Group, Mr Green, LeoVegas Group, Betway Group, LeoVegas Group, Betway Group, LeoVegas and many other.

Authentic is a well-respected specialist in live roulette and brings exciting casino experiences to mobile and desktop players. They offer cutting-edge titles, which are streamed from a state of the art studio and the floors at some of the most luxurious casinos in the world. Live Blackjack was added to the provider's portfolio, and Baccarat will be included in its future product roadmap.

Scientific Games is determined to expand Authentic Gaming's product offerings in the US. This includes the creation of new studios in the U.S. that will allow the company to offer a localized product to operators throughout the region.

Jonas Delin, CEO and founder of Authentic Gaming, added, "Our strategy is driven by a relentless focus on delivering premium quality live dealer content where attention to detail, customer customization and innovation are the corner stones that our unique live dealer games are based on. This partnership will propel this mission and be a game changer in the fastest growing segment in the gaming industry."

Image source: www.asgam.com

03 Nov 2021
3 min. read