SBC Summit Barcelona 2023 reveals Sponsorship, Marketing & Data track

SBC Summit Barcelona 2023 is fast approaching with the date set for September20, 2023 and the event taking place at the iconic Fira de Barcelona Montjuïc. The hosts expected 15,000 delegates to converge on Barcelona and attend what is very possibly the largest iGaming and betting event the industry has known.

Now, a new track has been added to meet demand and expectations for attendees with the "Sponsorship, Marketing & Data" part of the exhibition promising to offer more opportunities to do business, strike connections, and increase stakeholders’ understanding of the industry.

The track is dedicated to how to adopt innovative approaches to help sports clubs and leagues monetize through the adoption of a diverse revenue stream portfolio. This particular track will also seek to help sports teams evaluate the risks and opportunities associated with gambling sponsorships, and further explore verticals such as esports, and entire geographical regions such as the Middle East.

Commenting on this opportunity, SBC Founder & CEO Rasmus Sojmark said: "The ‘Sponsorship, Marketing & Data’ track is an exciting new addition to our conference agenda. The track will equip attendees with the strategic knowledge to amplify their brand, master marketing intricacies and utilize data on a global scale. This track will prove integral to attendees as more markets in the US, Latinoamérica and Europe evolve."

There will be a number of important panels to attend during the event, including the "Sports & Sponsorship Landscape – Growth Markets and Partnerships." The panel will reunite industry insiders such as:

• Zeno Ossko (CEO, BetWarrior)
• Fellipe Fraga (Chief Business Officer, EstrelaBet)
• Pablo Arquero (Head of Sponsorship, Real Betis)
• Hristo Spasov (Director Sports Betting, Codere) Moderator

The next panel, "Football Fever: Tapping Into Latin America's Strength" will have another team of industry insiders and knowledgeable experts, including:

• Rafael Ganem (Commercial Director, Botafogo)
• Francisco Lorenzo (Brand Manager, River Plate)
• RobyMartinez (Comision Directiva, Racing Club)
• Eduardo Quintes (Marketing Manager, CR Flamengo)
• George Harborne (Director of Sponsorships, SBC) Moderator

Not least, there is the "Comparative Sponsorship Markets - Culture, Regulation and New Opportunities" panel which will further examine the current opportunities for partnership and what particular regional challenges there are. The panel is bringing together PMI CCO Dmitry Belianin, Superbet Poland VP Adam Lamentowicz, Futbol Sites CCO Javier Troncoso, and panel moderator Connecting Brands Director Russell Yershon.

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