SBC Summit Barcelona 2023 introduces the Affiliate, Marketing & Media Zone

The highly-anticipated SBC Summit Barcelona 2023 this year will reunite the industry’s best and brightest, with more than 15,000 delegates converging on what has become one of the most prominent iGaming events on the calendar. Much like with other events throughout the year, SBC will focus on bringing unparallel quality and value to delegates who will navigate the fast-changing ecosystems of the gambling industry.

One way to help participants is through the introduction of the Affiliate, Marketing & MediaZone which will focus on helping affiliate market specialists who operate in the industry to touch base with all the latest developments at the Fira de Barcelona Montjuïc on September 19 – September 21.

SBC CEO & Founder Rasmus Sojmark introduced the new zone and what it would mean for delegates, hailing affiliates as an indelible part of the industry itself:

"Affiliates are unquestionably integral to the industry, which is why we have taken significant steps this year to enhance the exhibition floor, conference agenda, and speaker line-up within the zone. Our objective is to create a dynamic platform that showcases the exceptional and continuous innovation fostered by affiliates."

The zone will seek to help attendees get familiar with both established and new names in the sector and pursue potential business opportunities. Affiliates play a huge role in driving traffic to brands and helping establish websites as trusted and reliableproducts and brands.

This year’s edition of the event will have more than 300 brands exhibiting at the Affiliate, Marketing & Media Zone, with prominent brands such as HighBet, bwsie Media, Better Collective, JohnnyBet, Kaizen Gaming, Mate Affiliates, 22Bet, and others.

The zone will also feature a number of discussions and panels, including the "Affiliate Leaders Panel - Leading Partnerships In Emerging Markets" which will see a number of prominent figures here as well, including Raketech & Bethard Group co-founder Johan Svensson and Better Collective CEO Jesper Søgard, along with Natural Intelligence CEO Jonathan Edelshaim.

Other interesting discussions will be the "Affiliate Voice - The Value Of The Player" panel led by Sirp De Wit, CEO at Inovatiq Ltd, Peter Gunni, Traffic Lab COO, Casino.online COO Sebastian Erfurth and Havard Lehn, Co-founder at Nordic Affiliates.

The "Marketing Leaders – Combating challenges" panel will feature David Plumo, Lucka Gaming Group’s CMO, Carmelo Mazza, Betaland’s CEO, Christine Debono, Videoslots’ Marketing Director, and Catie Di Stefano, OnlineGamblers’ Director of Community Marketing.

Not least, there will be the "How to Set Up SEO For Emerging Sports Betting Markets" panel which will have participation from Betsson Head of SEO Caroline Broman, GIG Director of SEO & Publishing Milorad Matejic, ComeOn SEO Director Ivana Flynn.

All in all, the event is set to be one of the biggest to date with SBC Events not letting up and determined to make the annual gathering in Barcelona one of the lodestars of the industry in Europe and well beyond. The global affiliate elite will be attending the upcoming event this September, so you better be as well.

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