The Betting and Gaming Council (BGC), along with the Bingo Association and Bacta have confirmed the dates for the upcoming Safer Gambling Week 2026.
The campaign will take place from November 16 through November 22, and will unite regulated gaming and betting operators around the idea of promoting awareness about safe and responsible play, as well as the tools available to support people on their journeys, and treatment and help resources.
BGC Chief Executive Grainne Hurst has welcomed the opportunity to see another edition of the seminal seven-day campaign return in 2026, uniting cross-sector collaboration and showcasing how effective such initiatives may be in reaching people.
"The strong backing from Parliamentarians across all parties reflects the importance of this campaign and the shared ambition to ensure customers are protected and informed. By working alongside Bacta and the Bingo Association, we will continue to raise awareness of the tools that help customers stay in control and promote safer play right across the sector," Hurst added.
Safer Gambling Week is celebrated as a milestone and an event that helps drive forward the conversation around safer play, informing industry insiders, customers, and ordinary people about the wide range of tools and resources now available to land help to those who need it.
The BGC also reminded the general public that it is only regulated companies and operators that commit to such tools, as offshore operators do meet the same obligations when it comes to consumer protections, emphasizing the need to stick with companies that are regulated locally by the UK Gambling Commission (UKGC).
Safer Gambling Week is also entering its tenth year, and it has fixated on broaching the ever-important topic of addressing gambling-related harm and offering the support tools and networks necessary to address problem gambling in the country.
For its part, the BGC has undertaken various attempts to try and help consumerstell illegal operators apart, hoping that education can help players steer clear of websites that may not have their best interest at heart.
As regulated gambling ads continue to decline in the UK, the trade group fears that users may be increasingly exposed to advertising by offshore operators, which could further precipitate gambling-related issues.
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