Rush Street Interactive has completed the launch of its RushBet sports betting and iGaming brand in Mexico, with the platform officially launching on June 30. This marks the latest jurisdiction RSI has entered over the last couple of months, significantly expanding the operational reach of the US-based brand. The launch was made possible through a 25-year partnership with Grupo Multimedios, a local media conglomerate.
The company has been able to actively increase its geographical clout by adding important jurisdictions such as Canada, but also Colombia, and now Mexico. RSI is pivoting towards both the North and South American market and its new platform, RushBet.mx is fully optimized to deliver on local sports fan preferences through the dedicated mobile solutions for iOS and Android.
RushBet is fully-optimized to provide players with a well-rounded gaming experience, including loyalty programs, bonuses, live sports, and more. Commenting on this launch, RSI CEO Richard Schwartz said that the brand was preparing to enter the Latin American space even harder and ensure that it caters to the tastes of the players and sports betting aficionados in each jurisdiction.
Mexico is an opportunity to demonstrate the company’s commitment and it builds upon the success achieved in Colombia. Schwartz assured that RSI will continue to put the player experience first and deliver on empowering betting options developed in-house and capable of delivering quick and easy payouts, excellent customer support, and more.
RSI is now in a position to deliver both iGaming and sports wagering products across the country, using its advanced gaming platforms. Thanks to Grupo Multimedios, Rush Street, and the RushBet.mx brand can expect better exposure in the local market, which will secure them greater visibility compared to rival brands.
Multimedios co-CEO Angel Cong has been excited about the opportunity to welcome a US-based gambling brand to Mexico. He confirmed that Grupo Multimedios will work actively with Rush Street Interactive to ensure that the resulting betting and gaming platform in the country is one of the best in the Mexican market.
While the focus is clearly on the sports betting aspect of the partnership, RushBet will continue to actively support its iGaming operations. For its part, Grupo Multimedios will boost awareness of the new arrival by leveraging its clout and influence on print, radio, TV, and digital advertisement channels, creating fresh opportunities for RushBet.mx.
Image credit: Unsplash.com