Rivalry launches Same Game Combo betting

Rivalry, one of the world’s most prominent esports betting, has introduced a yet new product geared towards the Millennial and Gen Z audiences the brand has cultivated as its main target group. Same Game Combos are a type of parlay or accumulator bets that allow players to place multiple wagers on the same game, and particular milestones and specific situations in the same game.

This way, esports fans can place the same game combo bet on Counter-Strike: Global Offensive, Dota 2, or League of Legends for the time being. The product and platform are powered by PandaScore’s odds algorithms giving Rivalry the means to deliver on a product that is time-sensitive and transparent, boosting fan engagement and delivering additional value for esports audiences.

Commenting on this opportunity, David King, who is the Director of Product Design, said that Rivalry was constantly looking to add depth and value to its products, and Same Game Combos were no different.

"We are building for an under-30 demographic that have high expectations for the entertainment products they consume," King explained. He said that by building and delivering "meaningful entertainment" Rivalry’s overall portfolio even stronger.

The Same Game Combos are already available to Rivalry’s global audiences with immediate effect. Speaking about the latest innovation of its product portfolio, Rivalry CEO and Co-founder Steven Salz said that this new feature brings one of the most popular types of bets to an audience that is deeply engaged with and loves esports.

"Finding success among Millennial and Gen Z customers means being first to introduce new sports wagering experiences at the edge of technical and product innovation where this audience lives," Salz added, outlining Rivalry’s ambition to continue and appeal to demographics under the age of 30.

Rivalry launched as an exclusive esports betting brand – one of the few operators in the gambling industry to have done so. Over the past years, the company has felt confident about expanding its esports betting success to more traditional verticals, such as online casino and sports wagering, and has rolled out its offer in the two segments respectively.

Esports has remained a big focus of what the company does, with Rivalry growing its footprint globally, and seeking to break ground in some of the most heavily regulated markets, such as Australia and Ontario, and beyond.

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