Relax Gaming wins big in Italy with bet365 partnership

• Relax Gaming has expanded its European footprint with a new seminal partnership in Italy
• The company is bringing its own and third-party content products to bet365 in Italy
• Relax continues to scale up both its operator and studio partner deals

Relax Gaming has reached a new content deal in Italy, with the aggregator and supplier of original iGaming content, teaming up with bet365, one of the best-represented international local brands.

The partnership will now see Relax Gaming deploy its entire proprietary content with the Italian-facing website of the brand. Among the selected games are such options as Book of Power, Net Gains, and Money Train 3, further consolidating bet365’s status as one of the best Italian online casinos.

Bet365 gets content boost in Italy by Relax Gaming

On top of that, Relax Gaming is also bringing a selection of its third-party games locally, which will be delivered through the aggregation solution. The partnership was welcomed by both companies, which saw it as an important step forward in scaling their local businesses.

Bet365 spokesperson had this to say, commenting on the development:

"RelaxGaming has built a strong reputation for innovation and quality, and we’re pleased to welcome their content to our Italian offering."

The partnership aligns with bet365’s strategy to deliver fresh and worthwhile content across all regulated markets where the company operates.

The news was met in a similarly upbeat tone by Relax Gaming Head of Business Development Kristina Hambardzumyan, who welcomed the chance to see the company’s portfolio of proprietary and third-party games launch with bet365, a significant milestone in the company’s European expansion.

European footprint growth continues

"Italy remains a vital market for us, and teaming up with a powerful brand like Bet365 gives our content immediate visibility and credibility with a wide audience," Hambardzumyanadded. Yet, Relax Gaming has been busy far beyond Italy, with the company consistently expanding its offer and adding new things to bring to its potential partners.

The supplier teamed up with Lottomart in August, exploring a similar partnership, and Relax Gaming also added TaDa Gaming to its third-party studio partners in May.

Relax Gaming has been consistently bringing some of the best online casino games to players, whether through its in-house team or third-party content.

Image credit: Relax Gaming