Push Gaming propels content reach via deal with Novibet

The provider of hit games powering the online gambling sector, Push Gaming, announced a new strategic partnership, enabling the company to reach new audiences. On Thursday, the company revealed it inked a multi-market deal with Novibet, a leading online gambling operator. Under the terms of the new deal, Push Gaming agreed to supply its complete portfolio of games, powering the operator's offering in multiple markets.

Thanks to the latest collaboration, customers of Novibet's brands will tap into thrilling recent hits from Push Gaming. Such include Razor Returns, Goat Getter, and the player-favorite Fat Rabbit, among others. Propelling the iGaming provider's presence, the partnership will see its content go live for Novibet.mx and Novibet.com. Additionally, the company agreed to power Novibet.gr with games later this year.

Foteini Matthaiou, Novibet's Casino Product and CRM Director, commented on the topic in a statement. "We're committed to providing our players with the highest quality entertainment experiences available and adding Push Gaming’s innovative titles to our platform epitomizes this aim," they explained.

Last but not least, Matthaiou outlined: "It’s a studio that has built a reputation for developing some of the most iconic and popular slots available and we are pleased to be making these games available to our players around the world."

Fiona Hickey, Push Gaming's Director of New Business and Markets, added that the company is delighted to forge this new partnership with Novibet. She explained that this strategic deal enables Push Gaming to expand its reach in multiple markets at the same time.

Hickey added: "This will further solidify our growth in existing markets and expand our presence in the numerous new countries we have entered this year." Finally, Push Gaming's Director of New Business and Markets added: "We’re confident our titles are going to resonate with Novibet’s discerning customers and are thrilled that the partnership will deliver our slots to more players than ever before."

The collaboration with Novibet comes at a time when Push Gaming anticipates further expansion of its portfolio of games. The company confirmed that throughout the rest of the year and in 2024, it will focus on delivering thrilling and player-centric games that will cater to the growing number of players of Novibet.

Earlier this week, Push Gaming announced the release of Fish 'n' Nudge, a new fishing-themed slot game offering variable RTPs and medium volatility. Incorporating popular and engaging mechanics, the new slot is a fine addition to the company's growing content portfolio.

Image credit: Push Gaming