Push Gaming launches content with Interwetten Group

Push Gaming has expanded its regulated content footprint throughout Europe through a new content alliance with Interwetten Group, Casino Guru News learned in an email press release.

This new partnership allows the studio to roll out its games across numerous jurisdictions and further reinforce its presence in markets where the company is already present in.

Push Gaming pushes on with European expansion

Among the games that will Interwetten Group’s network of brands benefit from now are such options as Cats of Olympuss, Big Bam-Book, and Wild Swarm, not to mention the critically-acclaimed Razor Shark franchise.

All of these titles and more will be part of Push Gaming’s push into markets, helping Interwetten strike better engagement and retention rate with its core audiences, and looking to appeal to a wider audience.

Push Gaming Chief Business Development Officer Fiona Hickeywas particularly pleased with this new partnership and its implications. She welcomed the opportunity to work with Interwetten specifically – a brand that in Hickey’s words has become "synonymous with the highest qualify offering for players worldwide."

"We have a growing library of diverse titles that continues to get stronger with each release and this latest commercial development presents the perfect opportunity to invigorate that even further," Hickey concluded, nodding at the mutual benefits the two companies stand to reap from this alliance.

The partnership was met on an equally good tone by Interwetten Group Director of Product Management CRM & Content Mario Bilic who expressed his satisfaction to have teamed up with Push Gaming in a bid to appeal to Interwetten’s "slot enthusiasts."

"The quality and choice it delivers to our entertainment-hungry players is unrivalled and makes for the perfect addition to our casino lobbies," Bilic concluded.

Push Gaming remains focused on operator partnerships

Push Gaming has in the meantime been busy building up its footprint globally, as well as adding a few new exciting titles. The studio released Razor Ways, a Razor Shark-inspired title, in August.

More importantly, the studio has grown its footprint in both Spain, through a tie-up with PokerStars and Gran Madrid | Casino Online and in Mexico, with Winpot in June.

Image credit: Push Gaming