Push Gaming, an established supplier of iGaming products, has made another confident stride into the European market, setting its foot in the Italian market, the company shared in a press release via email. This is the supplier’s debut in the highly-regulated and attractive Italian gambling landscape which will now enable the company to bring a select variety of excellent player-favorite games to popular operators in the country.
Push Gaming will be bringing Razor Shark, Big Bamboo and Jammin’ Jars among the titles that will be injected into the content libraries of local operators who are keen to expand their offer with cutting-edge features and gameplay. A total of 30 games will be available to Italian players in the coming weeks, the company said.
While a first move into the Italian market, this strategic entry by Push Gaming signals the company’s much bigger ambition for the region. The supplier has shown itself capable of entering the Netherlands, also a fairly new market that has been attracting significant interest from regulators.
The United Kingdom, another place of interest for Push Gaming, has also seen the company significantly scale its local presence, including with the likes of Sky Betting and Gaming. More content partnerships are bound to shape up in the coming weeks and months.
Push Gaming Director of New Business and Markets Fiona Hickey was happy with the opportunity to see the company’s high-quality games make their debut in yet another important cornerstone market. Ultimately, Italy is just one of the jurisdictions that Push Gaming is determined to break ground into, Hickey explained.
"As one of the oldest and most established markets, Italian players are among the most discerning and being able to put our diverse content in front of them is something we’ve been looking forward to for some time," she concluded wrapping up.
Push Gaming has been scaling up its offer nicely, especially in Belgium where the supplier has teamed up with Circus and 777. Push Gaming has pushed well beyond that expanding in Latin America as well. The overall changes in the regulated landscape have not tampered with the supplier’s ambitions to expand and continue to grow its footprint continuously in key markets.
Image credit: Push Gaming