PrizePicks signs exclusive partnership with Justin Gaethje

The fastest-growing sports company in North America according to the 2023 Inc. 5000 rankings, PrizePicks, announced a new partnership with Justin Gaethje, the famous mixed martial arts (MMA) superstar. The company said Wednesday it joined forces with the famous MMA star, also known as The Highlight, designating him as a brand ambassador.

Under the terms of the new collaboration, PrizePicks will benefit from exposure through Gaethje's social media channels. The brand will be incorporated into the MMA star's popular content that appears on YouTube. Moreover, Gaethje's other social media channels will also help raise awareness of PrizePicks.

Ultimately, the collaboration is expected to bring new and exciting interactive experiences for MMA fans and PrizePicks players. The new exclusive partnership comes ahead of Gaethje's upcoming lightweight bout in Las Vegas and will continue throughout the season.

The deal between Gaethje and PrizePicks comes after another exclusive partnership announced by the daily fantasy sports (DFS) operator. Back in March, the company confirmed it joined forces with Bantamweight Champion 'Suga' Sean O'Malley. Under the terms of the multi-year deal, the MMA star was designated as a brand ambassador for PrizePicks.

Adam Wexler, PrizePicks' Co-founder and CEO, shared his excitement about the latest exclusive partnership with Gaethje in a statement. He revealed: "Justin Gaethje is pure electricity in and out of the cage, adding another great personality to the PrizePicks family." Finally, Wexler said: "MMA is a rapidly growing segment for our members and Justin is the perfect person to help us reach those audiences in new and engaging ways."

Known as the largest skill-based DFS operator and the fastest-growing sports company in North America, PrizePicks continues to expand its footprint. Currently, the company offers simple, fun and fast versions of DFS. Recognizing its potential and dedication to delivering exceptional experiences, PrizePicks has recently secured a number of awards.

Recently, PrizePicks announced an important DFS partnership. Earlier this week, the company announced a collaboration with the popular baseball team from Atlanta, Georgia, the Atlanta Braves. The collaboration represented a partnership extension as the duo first teamed up back in 2020.

Now, under the new agreement, the Atlanta Braves designated PrizePicks as its Official Daily Fantasy Sports Partner for the 2024 season. It's not a surprise that the collaboration will bring exciting experiences for fans of the team and baseball fans alike. At the same time, PrizePicks will benefit from out-field LED signage and signage throughout Truist Park.

Image credit: Pixabay.com