Pragmatic Play signs new content partnership with Jalla

Pragmatic Play has established a new content agreement, which will see a particular vertical of the company’s rich portfolio of products launch with a prominent operator in the face of Jalla Casino, part of the Betsson Group, and a known name in Sweden.

The partnership is negotiated between Betsson Group and Pragmatic Play and will see the latter provide a branded live casino to complement the strong library of titles available at Jalla Casino already. The collaboration will ensure that jallacasino.se players have access to high-quality games produced by Pragmatic Play while also enjoying a branded environment intended at raising the popularity of the operator itself.

Pragmatic Play has been specializing in the production and delivery of such branded solutions, recognizing early that operators are making a shift towards such solutions and responding by creating a powerful purpose-built platform known as Chroma.

The Chroma solution enables Pragmatic Play to quickly build dedicated solutions that are then hosted by the company’s in-house team of professional live dealers. Pragmatic has been beefing up its land-based studios from whence it streams such games, thus boosting its capacity to deliver on more similar deals.

The company has been able to negotiate similar content partnerships in Latin America and elsewhere in Europe, specifically in Italy.

Pragmatic Play COO Irina Cornides has hailed the opportunity and said that it was an important step forward for the company, and an opportunity to consolidate Pragmatic’s footprint with leading operators from the sector. She explained:

"Our Chroma solution offers a unique, customizable product offering to online casinos, and we are thrilled to expand our Live Casino reach even further in Sweden with Betsson’s popular Jalla brand."

Betsson Group Sweden Managing Director Mattias Wennerkvist was pleased with the opportunity and called it an exciting collaboration for Jalla. The operator has been actively growing its footprint in Sweden and this latest team-up with Pragmatic Play will be another contributing factor towards that end game.

Wennerkvist is confident that the branded solutions deployed by the company will give it a further boost and help engage better with Swedish players. Elsewhere, Pragmatic Play has had a particularly busy schedule. The company has been expanding rapidly in Brazil, having signed a number of partnerships with prominent Latin American and regional brands, including Jacare.bet, Aposta Certa, and BetBastet.

All these three partnerships are focused on the Brazilian market, but the brands are also fairly well represented in the region as well.

Image credit: Pragmatic Play