Pragmatic Play maintains LatAm growth trajectory with Black Label deal

• Black Label and Pragmatic Play have put pen to paper on a new content agreement
• The latter’s hit games, including multi-award-winning titles like Sugar Rush hand Gates of Olympus, will reach new players in Latin America thanks to the new alliance
• The agreement is a testament to Pragmatic Play’s leadership role as a provider of quality online casino games in the region

Pragmatic Play, the renowned online casino games supplier, continues to grow its Latin American footprint.

Earlier this week, the company announced it signed a multi-product agreement with the end-to-end integration platform for launching and scaling online casinos, Black Label.

Black Label taps into Pragmatic Play’s games

Per the new alliance, hit games from Pragmatic Play will reach new players in key Latin American markets.

Operating as a 360-degree online gaming experience, Black Label was designed in a way that matches the requirements of operators in Latin America.

The platform is offered in Spanish, while also delivering locally aligned solutions that engage with Latin American players, making it an important partner to operators looking to grow their presence in the region.

At the same time, Black Label operates in one of the fastest-growing regulated markets, and the alliance further propels its offering.

Roberto González, Black Label’s general manager, spoke with excitement about the new multi-product agreement, Casino Guru News learned from a press release.

"Pragmatic Play is a globally respected supplier, and integrating its multiproduct portfolio is a major milestone for Black Label," he said.

Moreover, González pointed out: "Our platform is built specifically for the needs of Latin American operators and adding Pragmatic Play’s high‑performing content further strengthens the value we deliver to our partners."

Latin America is one of the fastest-growing and important markets

Under the terms of the agreement, Black Label will bolster its offering with hit games from Pragmatic Play.

The deal covers titles from the latter’s slots, live casino and virtual sports portfolio.

As a result, new players can tap into fan-favorite and multi-award-winning slots like Sugar Rush and Gates of Olympus, as well as more hits like popular crash titles, Spaceman and High Flyer, among others.

Victor Arias, the VP of Latin America at ARRISE, a global iGaming software and services leader and a key partner to Pragmatic Play, was similarly delighted with the Black Label partnership.

"Latin America remains one of the most dynamic and fast-growing regions in the industry, and partnering with Black Label allows Pragmatic Play to further boost its reach across the continent," he said.

Moreover, Arias highlighted the importance of combining quality content from Pragmatic Play with Black Label’s flexibility and experience in the region.

Finally, he said that the agreement reaffirms Pragmatic Play’s leadership in the Latin American region.

Image credit: Pragmatic Play