Pragmatic Play grows footprint in Switzerland with GAMRFIRST

Pragmatic Play has expanded its presence in the iGaming market in Switzerland by delivering its portfolio of games with a local prominent operator. This time around, Pragmatic Play is forging ahead with GAMRIRST, a brand operated by Barrière Group’s Casino Barrière Montreux, an established local entity.

Moving forward, players in the country can access Pragmatic Play’s acclaimed products through the GAMRFIRST.ch domain, which is the digital offering of the land-based casino which is also a frequented and exciting venue for local gamers. Among the titles that are being introduced are 50 hand-picked and excellent ones that have been known to strike home with players locally and beyond.

Pragmatic Play will feature both Sweet Bonanza and The Dog House as some of its most iconic titles in the market. Commenting on the opportunity, GAMRFIRST Head of Online PatrickBallestraz was very excited to see Pragmatic Play launch on the company’s online casino.

The titles provided by Pragmatic Play were already known and successful in Switzerland, Ballestraz noted. "The announcement will undoubtedly go down well with our customers who will be familiar with the studio’s games, as well as build momentum and leverage our position in the Swiss market," he added.

Pragmatic Play was similarly excited to be expanding its reach in the Swiss iGaming market and with Casino Barrière Montreux of all possible partners. Irina Cornides, the Chief Operating Officer for Pragmatic, said that the company was very excited to be adding the brand to its portfolio of partners.

She hailed the casino’s commitment to delivering players safe and enjoyable experiences which is what Pragmatic Play stands for as well. Thanks to this partnership, GAMRFIRST players can enjoy Pragmatic’s selection portfolio of innovative slots.

Pragmatic Play has also signed other partnerships in the country, and most recently with Grand Casino Luzern and its online gaming arm, mycasino. Pragmatic Play has been determined to expand and grow its footprint globally including with numerous operators and local brands.

The company has negotiated a partnership with Veikkaus, the leading iGaming company in Finland and it similarly teamed up with Fortune Coins several months back. The supplier has been delivering content across several verticals, including slots, but also live casino, and more.

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