Pragmatic Play extends existing partnership with Bally's

The leading content provider for the online gambling industry, Pragmatic Play, announced it expanded its partnership with Bally's, the globally recognized entertainment provider. Under the terms of the freshly minted agreement, the iGaming content provider agreed to power Bally's digital arm, Bally's Interactive, by providing games from its Live Casino portfolio.

Thanks to the new content agreement, Pragmatic Play's engaging Live Casino offering will power Bally's Interactive's operations in multiple markets, including Spain, the UK, and more. Ultimately, this will enable new customers to experience the thrilling live titles offered by the popular provider of games for the iGaming industry.

As a result of the deal, Bally's Interactive's players will be able to access games that offer world-class features and immersive gameplay, such as Sweet Bonanza CandyLand, Boom City, as well as PowerUp Roulette, among other player-favorite game shows. While the collaboration will strengthen Bally's digital arm, it also complements the growth of Pragmatic Play within the online gambling sector, expanding the company's list of tier-one partners.

Simon Field, Bally's Interactive's Director of Live Casino Strategy and Development, was thrilled about the new partnership. In a statement, he commented: "Pragmatic Play has some of the most instantly recognizable Live Casino games on the market and with such an expansive, thrilling portfolio, we couldn’t be happier to be able to provide its content to our players." Finally, Field pointed out: "It has a reputation for innovative and boundary-pushing games that keep players engaged and excited, so we’re confident our customers will thoroughly enjoy these new arrivals!"

Irina Cornides, Pragmatic Play's Chief Operating Officer, added: "I can say from experience that Bally’s Interactive are a wonderfully creative and collaborative team who share our commitment to player entertainment and protection." She added that the company is thrilled to expand its successful collaboration with Bally's.

Finally, Cornides pointed out: "With Pragmatic Play’s leading Live Casino portfolio being made available to Bally’s in all their active markets, even more players across their brands will be able to enjoy our growing range of immersive game shows and premium table games."

As the digital arm of Bally's, the global casino and entertainment company, Bally's Interactive, has a strong presence within the iGaming and betting vertical. Bally's Interactive continues to grow its offering, delivering engaging and thrilling games for its growing customer base. At the same time, it also oversees the operation of Virgin Games, Jackpotjoy, as well as Vera&John, among other popular online gambling brands.

Image Credit: Pragmatic Play