Pragmatic Play has strengthened its presence in the Romanian iGaming market through a deal with a well-known local operator. Superbet has now received Live Casino games from the supplier and introduced them to local gaming audiences, expanding the existing collaboration between the two companies.
Moving forward, Superbet players will have access to some of the most accomplished titles by the supplier, including but not limited to SweetBonanzaCandyLand, Snakes & Ladders Live, and more classic games, such as Roulette and Blackjack. Pragmatic Play also brings a high level of customization which makes it possible for partner operators to introduce their audiences to a fully authentic experience that resonates with them and raises awareness for the brand specifically.
Superbet is determined to continue leading the way in the Romanian iGaming market and comes shortly after the operator bought out other prominent brands, including Lucky Days and Napoleon Sports & Casino, which expands the company’s footprint in Romania. Pragmatic Play’s Live Casino titles will now further strengthen all of these brands. This deal follows a similar arrangement with Realistic Games, which featured 15 titles that were implemented with Superbet in Romania.
Commenting on the opportunity, Pragmatic Play Chief Operating Officer Irina Cornides said that her company has seen incredible success with the Superbet brand and the supplier was now determined to continue collaborating with the operator and particularly in the Live Casino segment.
"Players in Romania continue to embrace Pragmatic Play games, and we are thrilled to be launching custom branded Roulette and Blackjack tables tailor-made especially for Superbet and its players to enjoy," Cornides wrapped up.
Superbet Head of Gaming and Live Casino Nicholas Yu was similarly pleased with the opportunity to welcome Pragmatic Play and the studio’s outstanding selection of titles. Players will now be coming back to Superbet, said Yu, to experience the highly-replayable and entertaining Live Casino games offered by Pragmatic Play.
Pragmatic Play also recently expanded with Betsson and the group’s Betsafe brand, bringing Spanish-language live roulette to help the operator secure even more momentum in Latin American markets.
Image credit: Pragmatic Play