Pragmatic Play continues LatAm push via Vibra Gaming partnership

The famous provider of content for the online gambling industry, Pragmatic Play, expanded further its presence in Latin America after announcing a new partnership. The company said Tuesday it joined forces with Vibra Gaming, a platform provider and game developer that is primarily focused on the Latin American region.

Thanks to the new collaboration, Vibra Gaming will benefit from the integration of Pragmatic Play's leading content portfolio. The new deal includes live casino, slots and virtual sports games from the leading developer which will be integrated into Vibra Gaming's platform.

Such content includes multi-award-winning games such as Gates of Olympus, Sugar Rush and Live Casino games such as Mega Wheel and Sweet Bonanza CandyLand. Moreover, under the new deal, Vibra Gaming will tap into recently released titles including Pizza! Pizza? Pizza! and Sweet Powernudge. Per the new deal, games from Pragmatic's Virtual Sports portfolio including Horse and Greyhound racing as well as Force 1 will be available for Vibra Gaming's clients.

The new collaboration further boosts Vibra Gaming's presence in the region by helping the company expand its offering. At the same time, the partnership boosts Pragmatic's position as a leading provider of content for the iGaming industry within Latin America and around the globe.

In a statement released on February 7, 2023, Vibra Gaming's representative, Ramiro Atucha, said that the company is excited to add content from Pragmatic Play to its platform. Finally, he said: "Its dedication to the region has always been something we've admired so it feels like the next logical step in continuing to deliver the highest-quality games and excellent customer experience."

Victor Arias, Pragmatic Play's Vice President of Latin American Operations, added that the company is delighted to join forces with Vibra Gaming. According to him, the collaboration enables Pragmatic Play to continue delivering unique experiences to a growing portfolio of partners within the region.

Finally, Arias said: "We hope this early New Year success is a sign of what's to come in 2023, hiking engagement and generating revenue while exceeding Vibra Gaming's customer experience in the process."

Besides the deal with Vibra Gaming, earlier this week, the company announced a new content deal with Jalla Casino, a popular operator in Sweden that is a part of Betsson Group.

Before that, Pragmatic Play strengthened its presence in Brazil via a partnership with Jacare.bet. Under the terms of the deal, the operator gained access to the company's high-quality products.

Image credit: Pragmatic Play