Pragmatic Play boosts William Hill partnership with live casino

Pragmatic Play has strengthened its content alliance with William Hill, providing the 888 Holdings gaming brand with live casino content. The partnership specifically covers dedicated tier-one titles developed by Pragmatic Play which will now reinforce the brand’s presence in the vertical.

This partnership arrived six years after Pragmatic and William Hill formed a similar alliance, focused on slot content, and which has proven a mutually beneficial relationship. Now, the partnership is scaled up with the addition of prominent titles such as Roulette, Baccarat, and Blackjack, but also some outside-the-box games such as Mega Wheel, Vegas Ball Bonanza, and not least the player-favorite Sweet Bonanza Candyland.

Commenting on this opportunity 888 Holdings plc Global Head of Live Casino Richard Atkinson welcomed the opportunity to see Pragmatic Play strengthen William Hill’s presence in the sector.

Atkinson hailed the previous collaboration between the two companies that has allowed them to deliver remarkable slot gaming experiences continually and successfully to players and welcomed the opportunity to see the partnership grow once again.

Pragmatic Play Chief Operating Officer Irina Cornides was similarly pleased with the partnership and what it meant for the company. Thanks to this tie-up, Pragmatic Play is able to launch its complete Live Casino portfolio in the United Kingdom, bringing traditional titles, hybrid products, and more – all of which are designed to appeal to William Hill customers.

Pragmatic Play has been working to actively strengthen its presence in multiple international markets, with the United Kingdom just one of many in which the company has been growing its offer. Just earlier this week, Pragmatic Play signed a similar partnership with GAMRFIRST in Switzerland, with the alliance focusing on slot games.

Pragmatic Play has also been working with other prominent operators, including Veikkaus in Finland and Bally’s in the United States. The company has been known for both its slot and live casino products, along with other hybrid options that have made it easier for players to enjoy iGaming and build a solid presence in the market.

Pragmatic Play has also approached individual operators with the opportunity to deliver localized and highly-tailored titles, such as Spanish Roulette to Betsson. The deployment of the supplier’s live casino is a great opportunity for the company to further expand its presence in the United Kingdom and with one of the world’s best-known iGaming brands.

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