Playtech and Ember Casino expand partnership to New Jersey

• Delaware North is pushing ahead with its digital strategy through a new launch of the Ember Casino brand
• Ember Casino is launching in New Jersey in partnership with Playtech, with the latter providing its advanced technical solutions
• Delaware North and Playtech have welcomed the opportunity to further strengthen their existing partnership

Playtech and Ember Casino have expanded their partnership, originally targeting the iGaming market in Delaware, to New Jersey, the United States.

This marks an important milestone for both partners as they seek to grow their regional footprint in the United States and push into fresh jurisdiction or consolidate their existing footprint.

Playtech’s NJ expertise, tech solutions to help Ember Casino’s launch

Delaware North is similarly happy to push further ahead with its digital expansion strategy, which will now include the Garden State, where it can leverage its Ember Casino brand.

Delaware North Chief Interactive Gaming Officer Lee Terfloth has welcomed the opportunity to see this partnership take shape, praising Playtech’s platform and offer.

"Playtech’s platform, content and responsible gaming capabilities make them a strong long-term strategic partner as we continue expanding into new markets and enhancing the player experience across our growing digital gaming portfolio," Terfloth added.

The partnership sees Ember Casino tap into Playtech’s advanced tech suite, including PAM+ platform and Open Platform (POP) content aggregation services, along with live and casino titles.

Ember Casino will continue to pursue further growth in the United States and focus on a multi-state strategy, allowing it to leverage its expertise in regulated markets in the country. The addition of Playtech to its offer only serves to strengthen the brand’s overall competitiveness and reach.

Crucially, Ember Casino is also doubling down on Responsible Gambling through this new alliance, tapping into Playtech’s signatureBetBuddy tool, which will further enhance player protection and create safer gaming experiences for players.

Delaware North determined to grow footprint in the US

Playtech USA General Manager Jonathan Doubilet also welcomed the opportunity to see the companies strengthen their existing collaboration, hailing Delaware North as an integral part of Playtech’s strategy for the United States.

"Our wealth of experience in New Jersey and knowledge of player demands gives us great confidence that this extension of our collaboration will help Ember Casino succeed in the state," Doubilet noted.

The executive believes that the company’s existing experience in the Garden State would prove invaluable to the further success of the Ember Casino brand.

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