Playson enters the Kenyan market through a Betika content tie-up

• Playson maintains expansion in the African region through a groundbreaking partnership in Kenya
• The studio has partnered up with Betika, bringing its games to brand-new audiences
• Playson is focused on international growth as well as further growth across Africa

Playson has achieved a fresh milestone, with the acclaimed supplier entering a brand new market - this time in Kenya, where the company has teamed up with Betika, one of the leading local and regional operators.

Playson breaks ground in Kenya, maintains African expansion momentum

Players will have the opportunity to enjoy a wide variety of titles by the studio, among which are Thunder Coins: Hold and Win, 4 Pots Riches: Hold and Win, and Coin Strike: Hold and Win, with more worthwhile choices coming down the pipeline.

Playson has built a product that is instantly recognizable and translates into strong engagement and retention metrics, building tailored and cutting-edge iGaming experiences that will now reach Eastern African communities of online casino players.

Commenting on the monumental achievement, Playson’s Senior Sales Manager, Conor Jenner, said that it was an important milestone for the company, and joining the jurisdiction alongside Betika was critical.

"Betika’s strong market presence and deep understanding of its players provide an excellent foundation for our content to perform from day one. We are excited about the opportunities this market presents and look forward to expanding our presence across Africa," Jenner added, signalling that the supplier is already looking to expand well across the region.

Kenya is not the only market where Playson’s slots are available in Africa

Betika was similarly pleased to see Playson join the operator as its latest content provider and partner, with the casino and sportsbook hailing the studio’s globally-recognized portfolio, which has already caught players' interest in Kenya and Uganda.

"At Betika, we are continuously enhancing our offering by working with best-in-class partners to deliver engaging, high-quality entertainment experiences tailored to our markets," company CPO Peter Stagles said.

For its part, Playson has pursued an ambitious global roadmap, with the company strengthening its position in Latin America, and the company recently injected its games into Goldrun Casino in the Netherlands.

Image credit: Playson