Play'n GO rolls out content with Sky Betting and Gaming

Play’n GO has expanded its content reach a step further, teaming up with one of the leading gaming operators in the United Kingdom. The company is partnering up with Sky Betting and Gaming, a prominent brand and provider of excellent iGaming content, which will now feature even better games, courtesy of the new supplier content partnership, posted on the supplier's website.

The UK is a strategic market for the company, assures Play’n GO, and selecting a prominent partner such as Sky Betting and Gaming is a secure way to move forward and expand its reach. The partnership will similarly boost Sky Betting and Gaming’s content presence and assist the operator in eliciting stronger engagement and retention metrics across the board.

Play’n GO is adding a number of its most prominent and player-favorite titles with Sky Betting and Gaming, including Reactoonz, Boat Bonanza and Book of Dead, among others. Commenting on this new content opportunity in the United Kingdom, Play’n GO Regional Director Anna Mackney said:

"This partnership between Sky Betting and Gaming and Play’n GO is an exciting prospect, as it joins together two of the most forward-thinking, agile businesses in our industry."

Mackney assured that the company is ever-committed to expanding its footprint in the United Kingdom and establishing a firm foothold. She added that the entire team at Play’n GO was happy to be joining and working with Sky Betting and Gaming.

Sky Betting and Gaming Head of Content Eamonn Beardsley was similarly pleased to see the brand grow its content with an established studio and developer such as Play’n GO. Beardsley hailed Play’n GO’s commitment to building customer-friendlyand compelling games and said that the new products would make a faithful addition to the existing library of games already available at the operator.

The head of content was also happy to see the Flutter Entertainment-owned company and Play’n GO continue to work together and collaborate on new content opportunities. Play’n GO has been growing its international footprint, securing not just content presence, but also relevant licenses to make its products available in new markets.

Some of the company’s latest market entries include Connecticut in the United States. The company also thickened its ties with 32Red, a Kindred Group property, another very prominent brand in the online casino market in the United Kingdom.

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