Play'n GO launches with Planetwin365 in Italy

B2B supplier of online casino content, Play’n GO, has struck a new partnership with SKS365, an operator in the Italian iGaming market, and will launch its games with Planetwin365, a brand owned by SKS365. The launch is expected to involve at least a 100 of Play’n GO’s titles which will be introduced gradually into the Planetwin365 library of games. This partnership follows after a similar launch for Play’n GO in Italy with Lottomatica in October.

The first of these games should be available before 2022 is over, the company confirmed in a press release, optimistic about the future rollout. Play’n GO has been available on the Italian market for the past four years, going into its fifth soon. According to Play’n GO Account Manager Italy Lucia Pittiglio, the partnership is a chance for the supplier to establish a strong relationship with yet another top-performing brand in the Italian market.

SKS365 Casino Manager Kristina Lozo was equally happy with the partnership opportunity, arguing that Italian players are definitely aware of Play’n GO’s products, and they loved them. Lozo added that the company was pleased with the supplier’s busy production timetable and the numerous releases it brought to market, which will no doubt continue as part of the newly minted partnership.

Beyond Europe, Play’n GO has had a clear focus on the North American iGaming market. In an interview with Stuart Trigwell, Play’n GO’s Head of Sales Western Europe, the executive spoke about the company’s operations in the region. Since that interview, Play’n GO has made decisive strides in the market.

The company launched with BetMGM in Michigan in order to increase its local iGaming footprint and also build upon an existing partnership the two companies have in New Jersey. The pair launched in the Garden State a month ago, with Play’n GO making its ambitions about the regulated online casino market in the United States and Canada known.

The company also became a licensed supplier of online gaming products in Ontario, Canada, back in March ahead of the province’s official private gambling launch. Overall, Play’n GO has been maintaining a steadfast momentum in the regulated gambling markets in North America, with the company vowing to seek more market entries as they become available.

Meanwhile, the supplier has been also expanding back in Europe as the latest partnership with Lottomatica and Planetwin365 has shown.

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