PartnerMatrix wins Affiliate Technology of the Year at SBC Affiliate Leaders Awards 2026

• PartnerMatrix has secured one of the most respected accolades in the industry, named Affiliate Technology of the Year
• PartnerMatrix began as a company building affiliate software but has gradually evolved into a full affiliate tech ecosystem
• PartnerMatrix continues to evolve and address sector challenges while also working on helping operators meet their needs as they grow

PartnerMatrix has won the Affiliate Technology of the Year award at the SBC Affiliate Leaders Awards 2026, a distinction that further exemplifies the company’s commitment to providing best-in-class tech and solutions for the iGaming sector and strengthening player-facing operations.

PartnerMatrix scoops top accolade from SBC Affiliate Leaders Awards

The award, the company argues, goes further to exemplify how PartnerMatrix was forged into a complete affiliate ecosystem specifically focused on what operators needed, and able to expand as operators grow as well.

Commenting on the distinction and its significance, PartnerMatrix CEO Vahe Khalatyan said:

"This award means a lot to our team, especially in this category, because it reflects the journey PartnerMatrix has taken from affiliate software to a complete affiliate ecosystem.

Having the affiliate community recognise that evolution makes it even more meaningful. We judge our work by our partners' success, and this recognition belongs to our people and to every operator who has trusted us with their affiliate channel."

A complete affiliate ecosystem that goes beyond providing tech

PartnerMatrix has shifted from simply offering affiliate software to becoming a 360-degree affiliate ecosystem, taking direct input from what affiliates need, and actively thinking about how to implement it into everyday operations.

Among the tools that PartnerMatrix deploys to support its partners on their journey is The Complete Affiliate Ecosystem, which includes a number of tailored solutions developed over time to exactly meet operator needs.

These include the Management and Tracking Software, the Intelligence Tool, the Agent System, and the Affiliate Management Service, all of which have a unique purpose within the ecosystem and address real-world challenges and needs that partner businesses experience.

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