PartnerMatrix Intelligence inks deal with FDJ United

• PartnerMatrix Intelligence and FDJ United (OBG) signed a new deal
• The former agreed to supply its innovative data-driven tracking toolset, powering FDJ United's multi-brand affiliate strategy in regulated gambling markets across Europe
• The deal brings excitement to FDJ United and PatnerMatrix Intelligence

The supplier of iGaming solutions, software, content and services, powering betting and online casino operators across the globe, EveryMatrix, expanded the reach of PartnerMatrix Intelligence (PMI) thanks to a new alliance with FDJ United (OBG), a tier-1 operator.

FDJ United bolsters multi-brand affiliate strategy with PMI

The new agreement sees the former tap into PMI technology, significantly bolstering its capabilities for brand promotion as well as analysis.

Thanks to this innovative tech, FDJ United (OBG) will benefit from a real-time overview, enabling it to identify which websites are promoting its brands and what is the success of different pages.

Moreover, the leading tier-1 operator will be able to measure ranking, as well as performance, while identifying potential growth opportunities and optimization options thanks to PMI's in-depth reporting and analysis tools.

In a statement, EveryMatrix said about the new agreement: "Using PMI the operator group will be able to pinpoint precise pages anywhere in the world that bring its brands the most first-time depositors, and instantly take actionable decisions, while sourcing untapped opportunities by discovering new affiliates in any target market."

Ryan Henderson, FDJ United's Head of Affiliates, spoke about the importance of the new alliance.

"PartnerMatrix was a natural choice once we’d seen the full range of its capabilities and we’re confident it will help our affiliate teams across multiple brands to work more efficiently, discover new growth areas, and stay one step ahead," he said.

No one else can offer PMI's innovative technology

Vahe Khalatyan, PatnerMatrix's CEO, shared the optimism of FDJ United's Head of Affiliates.

"We’re thrilled to work alongside such a well-respected operator group, providing them with affiliate data traffic insights that gives them the ‘why’ behind FTDs, where they are best performing and where they should invest," Khalatyan explained.

The CEO predicted that through PMI's capabilities, FDJ United will be able to take insights-driven decisions that can boost cost savings and generate new revenue.

In conclusion, Khalatyan said that PMI's technology is unique and there isn't a single competitor that can offer similar capabilities within the gambling affiliate vertical.

One of the main advantages of PMI is that it is able to save time and resources by identifying which affiliates and websites perform best.

This enables gambling operators to take targeted and data-driven decisions.

Image credit: EveryMatrix