Pariplay to add Tuko Productions games to Fusion platform

The leading aggregator, content provider and NeoGames S.A subsidiary, Pariplay, announced it joined forces with Tuko Productions, an Italian iGaming content supplier. Announced Monday, the new deal sees the addition of the Italian studio to Pariplay's industry-leading aggregation platform, Fusion. Thanks to the new collaboration, Tuko Productions will significantly expand its reach.

Per the deal, signature titles from the popular iGaming content supplier, such as Sweet Candy and Blood Night, among others, will power the offering of Pariplay's Fusion platform. Besides growing the platform's offering, the collaboration complements Pariplay's expansion. Ultimately, the deal solidifies the company's leadership position as a go-to supplier for iGaming content and solutions in a wide range of regulated gambling markets.

Vincenzo Tancredi, Tuko Productions' Sales Director, commented on the topic in a statement. He revealed that the company is thrilled to join forces with Pariplay and grow the reach of its portfolio through the Fusion platform.

According to Tancredi, the partnership will significantly propel Tuko Productions' reach. He added that the deal marks a unique opportunity for the company. Finally, Tancredi said: "With our games already resonating well with players across the Italian market, we believe our content, especially well-loved titles such as Barbaria, will only grow in popularity with Fusion players."

Ashley Bloor, Pariplay's Director of Partnerships, was just as excited about the latest strategic collaboration. "We are excited to be elevating our offering on the Fusion platform through our latest partnership with Tuko Productions," she revealed. Last but not least, Bloor pointed out: "The collaboration highlights our determination to deliver top-tier content and drive engagement in regulated markets globally."

As noted, the new agreement complements the growth of Pariplay's Fusion platform. Currently, the leading aggregation platform offers content from more than 150 of the most recognizable iGaming content suppliers. Overall, Fusion offers more than 14,000 games, including a wide range of customer engagement and retention tools that are proven to help operators grow.

In January, Pariplay announced a deal with ComeOn Group. As a result, a wide range of Pariplay's titles became available across ComeOn Group's brands. This included content from the company's in-house studio, Wizard Games, as well as titles from its Fusion platform. Per the agreement, ComeOn Group enjoyed a significant boost in its content, allowing quality games from Pariplay and its aggregation platform to reach new customers.

Image credit: Pariplay