Pariplay’s products to go live with PlayStar Casino NJ

There is no shortage of takers when it comes to the igaming market in New Jersey. Even after years of operation and growing competition, the best and brightest industry players are still keen to join the Garden State and make a mark, possibly elbowing someone out of the way to do so.

One of those companies is PlayStar which is preparing to launch in New Jersey very soon with Pariplay Ltd, an Aspire Global brand, now in charge of delivering on the range of igaming experiences that customers in the state would be able to experience through the dedicated platform.

To this end, Pariplay is deploying games by Wizard Games, another in-house studio, which is committed to establishing the company’s brand and gaming portfolio, which will now be there to cater to PlayStar’s customers.

The games featured in this portfolio include some fresh player-favorite hits, including Wildwood Buffalo, Dragons of the North, and Rumble Rhino Megaways. PlayStar is counting on Pariplay for a number of important aspects of the experience. The company will look to personalize and develop its offer in an engaging way that will lead to better customer experiences across the board, all possible through Pariplay's bespoke development and marketing strategies.

PlayStar is also looking to already expand beyond New Jersey, with planned launches in West Virginia, Indiana, and Michigan, although the dates on those are still being figured out. To Pariplay, North America is an increasingly important market.

While igaming has been rather falling behind compared to other segments such as sports betting, the region represents a huge opportunity for an igaming company that is planning at least several years ahead. There will be many more commercial opportunities coming down the pipeline as states legalize igaming.

Pariplay’s Fusion aggregation platform will be able to offer additional value and feature games by leading providers other than its own dedicated in-house options. Pariplay VP of Sales Andrew Maclean welcomed the opportunity and said that it was a perfect chance to enjoy "a successful partnership."

PlayStar chief business development officer Adam Noble added that the Pariplay Fusion platform is really what’s going to give the casino its keen edge by featuring games by numerous parties and making them easily accessible to players in New Jersey, and soon – well beyond the state’s borders.

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