Pariplay rolls out content with Hard Rock Bet in New Jersey

NeoGames, a company that specializes in technology-driven solutions for the gambling industry, has launched a new partnership with Hard Rock Digital and the Hard Rock Bet platform in New Jersey. The partnership focuses on the Fusion Platform provided by Pariplay, a NeoGames subsidiary, and also features games from the in-house game studio, Wizard Games.

The partnership means that Hard Rock Bet players can now access a string of popular titles, including Spirit of Mustang, Wolf Riches, and Dragons of the North Among others, as Wizard Games and the Fusion aggregation platform bring a diverse range of gaming options for players to choose from.

Hard Rock Digital has seen in this move a strategic opportunity as the company has recently launched the Hard Rock Bet brand in New Jersey, too, and is looking to develop and expand the available content offer locally.

Earlier this year, Pariplay also expanded in Pennsylvania, consolidating its footprint in the United States and the North American market as well. Pariplay has already teamed up with several prominent local operators, including DraftKings.

Commenting on the latest opportunity, NeoGames President and Head of iGaming Tsachi Maimon said that the company was proud to be a partner to Hard Rock Digital, reaffirming the brand’s commitment to the market.

"We’ve got a fantastic portfolio of high-quality content, and we’re looking forward to bringing our games to even more players through a fruitful partnership," Maimon added, confident of the opportunities that this new content alliance will bring to both companies.

Hard Rock Digital SVP of Casino Grant Williams was similarly pleased with the newly presented opportunity. He welcomed the chance to be working with Pariplay on this new content alliance and ensured that Hard Rock Bet only brings the best games to its players in the Garden State.

"With a huge selection of slots, table games, and live dealer options, Hard Rock Bet is entertaining our players like no one else can," Williams added.

Pariplay prides itself as a leading provider of aggregation solutions for the gaming industry and the company is firmly decided to continue building up its reputation. This new partnership with Hard Rock Bet is a step in the right direction.

Image credit:Pariplay