Hard Rock Digital confirms launch of Hard Rock Bet in New Jersey

Hard Rock International and Seminole Gaming's interactive gaming and sports betting arm, Hard Rock Digital, announced the launch of its Hard Rock Bet platform for customers in New Jersey. Confirmed last week, the launch sees the platform connect online players with retail guests of the company's Hard Rock Hotel and Casino Atlantic City. The new online platform is available for Android, iOS and online via HardRock.bet and offers a frictionless experience by providing a variety of online casino and sportsbook options, complemented by rewards.

The latest launch marks the debut of Hard Rock Bet's iCasino. Via the platform, customers in New Jersey will be able to access hundreds of live dealer games, as well as slots and table games, delivering unrivaled experiences. Besides classic slot games, the iCasino platform is expected to deliver exclusive new games and expand its offering by bringing content from leading providers.

Expanding its presence in the online gambling sector, Hard Rock will also deliver unique experiences for customers in New Jersey via Hard Rock Bet's Loyalty Rewards program. The innovative program delivers unified rewards for online casino players and visitors of the company's retail sportsbook. Such prizes can include bonus cash or bets, Mystery Wheel spins, as well as a Tesla. Similar to other loyalty programs, Hard Rock's rewards program enables players to earn points and redeem them for rewards and other benefits.

In addition to the online sector, Hard Rock Bet Loyalty Rewards will also be added to the company's land-based programs, a statement reveals. Online casino players in New Jersey will be able to earn Tier Credits and Wild Card Comp Dollars, which can be redeemed for in-person rewards at the Hard Rock Hotel and Casino Atlantic City.

George Goldhoff, Hard Rock Hotel and Casino Atlantic City's President, commented: "We're excited to welcome Hard Rock Bet to New Jersey! The Hard Rock Bet platform will provide our guests with an upgraded gaming experience both online and at our retail sportsbook, which will have a much broader selection of available bets, daily boosts, and promotions." Finally, Goldhoff said that the platform will help engage with new customers and deliver thrilling rewards for visitors to the casino.

Marlon Goldstein, Hard Rock Digital's CEO, added: "The launch of Hard Rock Bet in New Jersey marks an important milestone as we introduce an integrated product containing our new iCasino platform alongside our highly rated sportsbook." Last but not least, Goldstein said that the company is delighted to deliver new products that help bring unique experiences for players in New Jersey.

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