PandaScore becomes esports odds provider to William Hill

PandaScore, a data company that focuses on the provision of esports content and data, has announced a new partnership with William Hill, an international sportsbook. PandaScore, which secures advanced betting feeds for esports, will help William Hill improve its own understanding and product offering in the vertical.

William Hill recognizes PandaScore as one of the leading official suppliers of betting feeds for the esports sector and welcomes the opportunity to work closely with the company. The partnership will focus on three specific titles at first, Counter-Strike: Global Offensive, Dota 2, and League of Legends. As the partnership matures, William Hill plans to add more feeds. PandaScore currently offers odds and real-time data for more than ten esports games and thousands of competitions.

CS:GO will launch later into the partnership with the initial focus on Dota 2 and League of Legends. All three products are some of the most watched esports games which habitually draw more than a hundred thousand viewers on platforms such as Twitch and YouTube. William Hill Global Director of Sportsbook Nick Maurice has hailed this opportunity for the brand.

There is a "massive potential for esports betting," Maurice explained in a press release and added that consumers are eager to explore new betting experiences. To deliver on expectations, though, William Hill needs to team up with the right industry specialists.

"But to not only do this but do this right, we knew we had to work with a partner at the cutting edge of the vertical, and in PandaScore, we have exactly that," Maurice added. William Hill and PandaScore will distribute esports services to the sportsbook through Sporting Solutions, which will oversee the delivery of the necessary product.

PandaScore, though, can readily and gladly provide William Hill with many other competitive gaming opportunities, including Rocket League, Overwatch, Valorant, StarCraft, Call of Duty, and other games. Products such as NBA2K and FIFA are already the focus of similar partnerships, including the recent collaboration signed up between Abios and BETER.

Dasha Kirilishina, Senior Sales Manager at PandaScore, also welcomed this opportunity. She admitted that PandaScore’s advanced odds feeds will enable William Hill to position itself with utter surety in the esports betting segment.

"William Hill has recognized the growth opportunity and, via our odds feed, will be able to offer a leading esports betting experience," she added. PandaScore is also interested in continuing to grow its reputation as a leading provider of esports data as odds, just as William Hill is interested in advancing its understanding and esports product offering.

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